Top Amazon Prime Big Deal Days offers:
Amazon’s October Prime Day sale has officially kicked off! Formally known as Prime Big Deal Days, from now until 23:59 on Wednesday 8 October, Prime Members can enjoy huge savings on virtually every shopping category — including health and fitness. Whether you’re after a new pair of running headphones, want to upgrade your GPS watch or just need to stock up on energy gels while prices are low, now is the time to shop.
As Runner’s World’s chief shopping editor, I’ve got years of experience covering online sales events like Amazon Prime Day and Black Friday. So, to save you the hard work, I’ve been scouring Amazon for the best deals for runners to bring you a curated line-up below.
What everyone’s readingRunning watch deals 
Apple Watch Ultra 2
Now 18% Off
Garmin Instinct 3 GPS 45mm
Now 17% Off
Garmin Forerunner 55
Now 34% Off
Garmin epix PRO Gen 2 51mm
Now 34% Off
Garmin Fenix E GPS 47mm
Now 19% Off
Polar Vantage V3
Now 26% Off
Garmin Fenix 7X Pro Solar 51mm
Now 27% Off
Polar Ignite 3
Now 47% Off
Looking to track every stride you take? We’ve found a host of great deals from the likes of Garmin and Polar. For beginners, the Forerunner 55 is currently 30% off — it’s a few years old now, but it comes with built-in GPS, optical heart rate monitoring and 20 hours’ GPS run time on a single charge.
On the more premium end, the Garmin Fenix E GPS 47mm is 20% off; it’s packed with advanced training and health features and boasts a stunning 1.3-inch AMOLED display screen.
Headphone deals
We’ve spotted many of our favourite running headphones for a significant discount. Beats’ Studio Buds + have dropped to less than £100, saving you a whopping 45%. Or, for class-leading active noise cancellation, take £50 off the Bose QuietComfort Earbuds. They’ve got some of the punchiest bass I’ve experienced in a pair of workout buds.
If open-ear headphones are more your thing, Shokz has slashed its prices on a number of models. The OpenFit 2 are 34% off — one of the lowest prices I’ve seen them. Compared to the original OpenFit, they offer a more secure fit, upgraded sound quality and impressive 11-hour battery life. Plus, they’ve got physical button controls.
Sports and gym equipment deals
Peloton Indoor Exercise Bike
Now 35% Off
Reebok FR30z Floatride Treadmill
Now 40% Off
WalkingPad C1 Treadmill
Now 16% Off
If you want a convenient way to increase your daily step count, the Big Deal Days sale is a golden opportunity to save on one of the best walking pads. The best deal I’ve found is a massive 64% off the Lacuffy Walking Pad, which reaches a top speed of 6km/h.
If you’re wanting to break that jog into a full on sprint, a handful of treadmill deals have also caught my eye. That includes the Reebok FR30z Floatride for 40% off, saving you a huge £600 (yes, really!). The slightly cheaper Reebok Jet 100x is also 45% off (now £542) and still reaches an impressive top speed of 18km/h.
Sports nutrition deals
SiS Beta Fuel Orange x30
Now 28% Off
Grenade High Protein Bars (x12)
Now 42% Off
HIGH5 ZERO Electrolyte Tablets
Now 41% Off
Science in Sport Hydro Electrolyte Tablets
Now 34% Off
HIGH5 ZERO Electrolyte Tablet (Pack of 8)
Now 53% Off
Science in Sport Go Isotonic Gels (30 pack)
Now 44% Off
High5 Aqua Running Gels (x20)
Now 61% Off
Phizz Electrolytes
Now 45% Off
HIGH5 Caffeine Gels (x20)
Now 66% Off
I like to use savings events as an opportunity to replenish my running fuel supplies; we’re talking discounted energy gels, electrolytes and protein-packed snacks. The Science in Sport Beta Gels are my top pick for in-run refuelling, winning ‘best high-carb gel’ in our 2025 Sports Nutrition Awards for their hefty 40g carb serving which slips down easily and sits well in the stomach. Grab a pack of 30 for 31% off while you can.
A multi-pack of electrolyte tablets from High5 will also save you 59% right now.
FAQs What is October Prime Day?
Officially named ‘Prime Big Deal Days,’ Amazon’s October sale is essentially another Prime Day sale. You can expect up to 40% off thousands of products across categories like tech, health and fitness, household and more.
The sale will run for 48 hours and is expected to be the biggest Amazon event outside of Black Friday and its July Prime Day.
When is October Prime Day?
This year’s Big Deal Days sale kicked off at 00:01 on Tuesday 7 October and runs until 23:59 on Wednesday 8 October, giving you 48-hours to save.
Do you need to be a Prime Member to shop the Prime Big Deal Days sale?
In short – yes. In order to take advantage of the amazing deals across Prime Day 2.0, you will need to be a Prime Member. A membership costs £8.99 a month and gains you access to free and next-day delivery, Prime Video and more. There’s also a 30-day free trial if you’ve not previously signed up to become a member in the last 12 months.
How to find the best deals
With thousands of products on offer over October Prime Day, it can be hard to tell which deals are genuinely worth your money. That’s where we come in. At RW, we don’t just list any old deal. We track prices using tools like CamelCamelCamel to verify that a deal is actually a discount – not just a clever bit of marketing. We also focus on the kit that really matters to runners: GPS watches that we’ve personally tested and would recommend, and training essentials that can genuinely support your goals.
To shop smarter (and avoid adding any old deal to your basket) we’d also recommend making a list so you buy what you actually need. Are your go-to pair of shoes nearing retirement? Have you been eyeing up a running watch with better battery life? Or maybe you’ve got a few big races lined up and need to stock up on energy gels or anti-chafe balm.