More than 2,000 product codes are now available at reduced prices on supermarket shelves, with a weighted average discount of 8%, the Development Ministry announced Wednesday as part of a new initiative aimed at easing household costs.
The effort results from cooperation between the Development Ministry and major retail chains and suppliers.
“In a difficult global environment, we are constantly fighting with everything in our power to contain prices, especially for basic necessities,” Development Minister Takis Theodorikakos said.
“We aim to ensure healthy competition, and at the same time we are pressuring the market in every legal way to reduce its weighted average profit, for the benefit of society and especially those who are struggling, by reducing prices on as many products as possible.”
“In this context, today retail chains and suppliers are announcing a weighted average reduction of 8% on over 2,000 key product codes,” he added, describing the measure as “positive and necessary” and expressing hope the initiative would expand further.
Theodorikakos met with Apostolos Petalas, general manager of the Association of Supermarkets of Greece, who confirmed that more than 2,000 codes had already been included in the discount program – far exceeding initial targets.
Meanwhile, Theodorikakos said that in the coming days consultations will begin on the creation of a new Independent Authority for Consumer Protection and Market Supervision, “whose operation will strengthen control mechanisms and fully clarify the legal framework with the codification of consumer legislation.”
Greece has been struggling with persistent inflationary pressures, driven by international energy prices, supply chain disruptions, and climate-related impacts on food production. These factors have made it increasingly difficult for households, particularly the most vulnerable, to manage basic expenses.