Partnering with content creators
The Agency carefully selected content creators from seven different Member States of the European Union (EU) to ensure a balanced geographical coverage. They were chosen for their credibility in healthcare communication and their alignment with EMA’s values of evidence-based information, respect, transparency and independence.
The selected creators are mostly healthcare professionals or experts in nutrition. The main channel for this first campaign is Instagram, due to the high volume of conversations and information on GLP-1 receptor agonists circulating on this platform.
The campaign is starting today and will last approximately one month. Throughout this period, the creators will post audiovisual content on their channels and interact with their followers via quizzes and polls.
The table below lists the Instagram handles and the countries represented by the selected content creators.