Following the grand Diwali celebrations, India’s markets are now gearing up for Bhai Dooj, Chhath and Tulsi Vivah, along with the long wedding season, boosting business prospects nationwide.Govardhan Puja is being celebrated today with great fervour, with devotees offering 56 delicacies to Lord Krishna and creating replicas of Govardhan Hill using cow dung. Preparations for Bhai Dooj, which falls on Thursday, have brought noticeable vibrancy to markets. “There has been a noticeable increase in the demand for sweets, dry fruits, tika materials, gift boxes, garments, watches, mobile accessories, and gifting items,” said the Confederation of All India Traders, quoted by news agency ANI.
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Preparations for Chhath Puja, to be observed on October 27-28, are also underway. CAIT highlighted that sales of fruits, sugarcane, coconuts, bamboo baskets, saris, brass and bronze utensils, earthen lamps, and other puja materials have already picked up strongly. In Delhi, CAIT’s national secretary general and MP Praveen Khandelwal organised Govardhan Puja at his residence, attended by prominent citizens. The festival symbolizes protection from natural calamities and promotes environmental conservation.This year, the Annakut festival, expressing gratitude to Goddess Annapurna, was observed joyfully across the country, driving sales of worship plates, earthen lamps, pure ghee, milk-curd, flowers, garlands, sweets, decorative pots, ritual clothing, and steel utensils. The festive series will conclude with Tulsi Vivah on November 2, when demand is expected to rise for tulsi plants, earthen lamps, ritual garments, flower garlands, ghee, rice, coconuts, pots, and traditional sarees and suits.Praveen Khandelwal said, “Even after the record-breaking sales during Diwali, markets across the country continue to witness heavy footfall. This clearly reflects the growing enthusiasm of people toward Indian festivals and their increasing faith in domestic products under Prime Minister Narendra Modi’s vision of ‘Vocal for Local’.” According to CAIT, sales of worship items, sweets, apparel, gift products, utensils and electronic goods recorded a 25-30 per cent rise during Diwali and subsequent festivals.Attention is now shifting to the wedding season, beginning after Dev Uthani Ekadashi on November 1 and continuing till December 14. Millions of weddings are expected across India, reviving Diwali-like market vibrancy. Khandelwal added, “Traders anticipate the wedding season business could cross Rs five lakh crore, giving a significant boost to the country’s economy,” covering sectors such as gold and silver, jewellery, apparel, gifts, decoration, furniture, catering, hotels, beauty and electronics.As per ANI, the combined festive and wedding season surge is expected to sustain economic momentum and drive growth across multiple consumer-driven sectors.