Samsung Galaxy S25 (left) and Samsung Galaxy S25 Ultra (right) have been included in Samsung’s new 20% off sale. (Photo by Firdous Nazir/NurPhoto via Getty Images)
NurPhoto via Getty Images
Following select discounts on the Galaxy Z Fold 7 and Galaxy S25 Ultra, Samsung has launched a new site-wide sale today that drops prices on almost all of its major phones, tablets, Chromebooks, TVs and home appliances.
The deal knocks 20% off several products with the new promo code “UNLOCK,” which must be used at checkout to trigger the discount. It appears the coupon can be used on a wide range of products, not just mobile devices, including TVs, vacuums, and kitchen appliances in the U.K.
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Here’s a quick selection of what the 20%-off coupon works on:
- Galaxy S25 Ultra, old price: £1,349 – new price: £1,079.20
- Galaxy A56 5G, old price: £499 – new price: £399.20
- Galaxy S25 FE, old price: £649 – new price: £519.20
- Galaxy Tab S11 Ultra, old price: £1,199 – new price: £959.20
- Galaxy Watch 8 Classic, old price: £319 – new price: £255.20
- Galaxy Watch Ultra, old price: £599 – new price: £479.20
- Galaxy Ring, old price: £399 – new price: £319.20
- Galaxy Book5 Pro, old price: £1,949 – new price: £1,559.20
- Bespoke AI Jet Ultra vacuum, old price: £1,199 – new price: £959.20
- Neo QLED QN85F 55-inch TV, old price: £1,049 – new price: £839.20
- Neo QLED QN1EF 55-inch TV, old price: £1,049 – new price: £839.20
- Series 5 Smart Compact Oven with Air Fry, old price: £899 – new price: £719.20
You will notice that the Galaxy Z Flip 7 and Galaxy Z Fold 7 are not included in the promotion. Even outside of this deal, the foldable phones have not been discounted at all on Samsung.com. Perhaps the company is saving the serious deals for its newest phones for Black Friday next month. If you’re looking to save on either the Flip 7 or Fold 7, Amazon U.S. is currently running the biggest price cuts I have seen for both.
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Samsung’s new promotion tops a similar coupon deal launched last week, which offered a 15% discount on the Galaxy S25 Ultra and Galaxy S25 Edge with the code “S15” at checkout.
I checked, and that coupon has expired and cannot be used with the new “UNLOCK” code. The new voucher also can’t be stacked with the long-running “APP5” code that knocks 5% off purchases when devices are bought through the Samsung Shop app.
Samsung Has More Discounts Up Its Sleeve
The Samsung Galaxy S25 Ultra, the top-tier smartphone of the high-end Android-based devices developed and marketed by the South Korean company Samsung Electronics, is exhibited in its signature color Titanium during the Mobile World Congress 2025 in Barcelona, Spain, on March 5, 2025. (Photo by Joan Cros/NurPhoto via Getty Images)
NurPhoto via Getty Images
A straight 20% off is a solid deal, bringing some of Samsung’s flagship devices down to their cheapest ever prices. However, the handsets on sale haven’t been bundled with extras such as free subscriptions, wearables, or even boosted trade-in prices, as they have done in recent deals.
However, the Korean company will almost certainly have more deals up its sleeve next month as we enter the Black Friday shopping period. Last year, U.S. Galaxy S24 Ultra buyers got a $250 discount on the flagship and a trade-in boost up to $800. That valued handsets like the Galaxy S20 Ultra and Galaxy S9 at $400 and $300 respectively—big prices for older phones that fetch little on the secondary market. Samsung U.K. has also given away free laptops, watches, and earbuds in recent promotions. I suspect we will see a mix of everything next month when the discount shopping period gets into full swing.