20251031 Cash 4 car billboard

Billboards, like this one overlooking the expressway in Bangkok, advertise quick cash loans for up to 80% of a car’s estimated value as people seek easy ways to borrow or to service existing debt. (Photo by Dominic Faulder)

Analysts say chronic borrowing is a major factor in kingdom’s underperformance

DOMINIC FAULDER

November 4, 2025 06:00 JST