Limerick-founded drinks firm secures boost with bursary worth €50,000

STAFF of a drinks firm founded by a Limerick couple are celebrating this week after the company secured a €50,000 bursary.

Trade group Guaranteed Irish and Supervalu have announced SiSú Drinks as the winner of the 2025 Guaranteed Irish and SuperValu Media Bursary.

It’s a fund created to boost the media presence of an outstanding Guaranteed Irish food or drink member.

It will give SiSú the chance to advertise across Supervalu’s in-store digital screens as well as its other communications channels.

SiSú, a Finnnish term which refers to a combination of stoic determination, resilience, and grit in the face of adversity, was founded by the McGann family in Limerick, father-and-daughter team Brian and Aisling.

It is now based in Co Wicklow.

Aisling McGann, who is the chief operations officer of the firm, said: “As an emerging Irish food brand with a big ambition to inspire healthier choices through natural, innovative & good-for-you products, this bursary will make a meaningful difference. It will help us grow our reach, connect with more consumers, and continue building our brand that stands for health, strength, and sustainability. It’s a proud moment for our family, our team and our hugely loyal following.”

Luke Hanlon, managing director of SuperValu and Centra, added: “SuperValu is proud to partner with Guaranteed Irish in celebrating the remarkable innovation and quality within our local food and drink sector and we are delighted for the McGann family who are truly deserving winners who embody the spirit of Irish enterprise, sustainability, and innovation. Through this bursary we are proud to shine a spotlight on exceptional home-grown businesses like SiSú.”

Brid O’Connell, chief executive of Guaranteed Irish described SiSú as a “shining example” of what her group represents.

“They have demonstrated a genuine commitment to community, sustainability, and local collaboration. This bursary will support their continued growth and amplify the voice of a brand that carries the Guaranteed Irish symbol,” she added.

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Limerick-founded drinks firm secures boost with bursary worth €50,000

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