Booking.com’s David Adamczyk on vibes, AI, and next steps for the connected trip | WiT Studio
What happens when you move from building Booking.com’s rides product to leading its core accommodations business? For David Adamczyk, Vice President of Product at Booking.com, it’s about bringing a “trip-first mindset” – starting with the traveller’s entire journey rather than one booking at a time. How does that perspective reshape how teams think about design, partner relationships, and the way users actually plan trips?
The holy grail for Booking.com – and the travel industry at large – is the connected trip: a seamless, end-to-end experience that ties together flights, stays, rides, and attractions. But how do you make that work when every vertical has its own data standards and quirks? How can AI and user experience design come together to solve what David calls the “spreadsheet problem” – that chaotic maze of tabs and comparisons travellers still juggle when planning trips?
And what about the future – how will Booking.com stay relevant as AI transforms the very way people search, plan, and book? David talks about the company’s focus on ease and trust, the next wave of AI-driven comparison tools, and the rise of “vibe-based” travel – where users search for feelings, not destinations. So how is Booking.com preparing for travellers who’ll soon expect to talk, type, or tap their way to personalised, human-like trip planning?
Watch the full interview to find out.