He resurfaced this comment in July 2024, following a global outage of Microsoft services, signaling his intent to challenge the company’s reliability and market leadership. Musk’s approach with “Macrohard” is rooted in the belief that AI can be used to simulate a complete software company, from development to execution.
The AI project’s name is not just a joke, it signifies a strategic move to undercut a major competitor. Given the fact that unlike other tech giants that produce their own hardware, Microsoft’s business is heavily focused on software.
Hence, this makes the billionaire industrialist’s tech company a prime target for a new kind that uses artificial intelligence to streamline and automate the software development process from the ground up.