Online activity is tracked so that any discrepancy in reported income can be uncovered
If an influencer is given a meal or hotel stay in return for providing PR they must account for the value of such gifts as taxable income. Photo: Getty
Social media influencers have stumped up €3.3m in tax after the Revenue Commissioners investigated their online activities.
Revenue initiated 77 so-called Level 2 interventions between 2020 and this year against social media influencers, media-content creators and other individuals operating through online platforms.