Yami tweeted on Thursday, “There is something I’ve been wanting to express since really long, I feel today is that day & I must. This so-called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created, or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money feels nothing but kind of extortion. Just because this arrangement is accessible to anyone- whether to ‘hype’ a film or spread negativity against another actor/a film is a plague that is going to affect the future of our industry in a big way.”
