BLACKPINK’s Rosé, left, and Jennie / Xportsnews
K-pop idols didn’t just attend Hollywood’s biggest award night this year — the genre became part of the soundtrack.
At the 83rd Golden Globe Awards, held Sunday at the Beverly Hilton in Beverly Hills, California, BLACKPINK and other K-pop stars made their presence felt in ways no one expected, as their songs and members were woven directly into the live broadcast.
Captured from Golden Globes YouTube
When Jennifer Lopez stepped onstage to present the Best Actor award in the Musical or Comedy category, the arena was filled with “like Jennie,” a popular song from BLACKPINK member Jennie. The moment was a playful wordplay — Lopez and Jennie share the same name — but it instantly sent K-pop fans into a frenzy online, celebrating how a Korean pop star’s solo track was used at one of America’s top four awards shows.
Soon after, host Nikki Glaser introduced Judd Apatow, who was presenting the Best Director award, playing “APT.,” the hit collaboration between BLACKPINK’s Rosé and Bruno Mars. The choice was another joke, referencing the similarity between “Apatow” and “apateu,” the Korean word for apartment and the song’s title.
Captured from Golden Globes YouTube
BLACKPINK’s global reach was visible not only in the music but also on stage. Lisa appeared in person as a presenter for Best Actor in a Television Drama Series alongside Indian star Priyanka Chopra, reinforcing her growing footprint in Western entertainment. Seventeen’s Joshua was also spotted on the Golden Globes red carpet, raising anticipation for more K-pop crossover activity in Hollywood.
The night was especially strong for Korean pop culture overall. Netflix’s animated feature “KPop Demon Hunters” swept two major categories, winning both Best Animated Film and Best Original Song for “Golden.”
With BLACKPINK songs echoing through the ballroom, Lisa standing under the Hollywood spotlight and a K-pop-themed film taking home trophies, the Golden Globes became an unexpected celebration of K-pop’s mainstream arrival — no longer a guest in the room, but part of the show itself.
This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.