It’s been a tough year for tourism boosters in Los Angeles. In January, devastating wildfires flared in Pasadena and Pacific Palisades, killing 31 people and destroying thousands of homes. With spring came the Trump administration’s immigration crackdown and the counterprotests that rippled through several neighborhoods. Amid the flood of disruptions, the nation’s second-largest city saw a dip in visitors.
Luckily, they had a plan for that.