Anyone who attends Simone Rocha’s runway shows frequently and has caught her in the backstage melee knows she has a tendency to speak dreamily, filling her speech with references that can be a little hard to follow.
Not the Simone Rocha I met a couple of Mondays ago; sitting in her office, in her new headquarters on Dalston Lane, the designer is concise and sharply aware of all activity at her eponymous company. It’s a cliché in fashion journalism to write about how design credentials or talent isn’t enough to build a fashion brand, that you also need business savvy. But Rocha is a perfect example of that.