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Browsing Tag

Brand strategy

2 posts
AArtificial intelligence
​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
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​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV

  • September 30, 2025
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…
IInternet
Agency behind Itsu’s viral success on turning internet legends into TikTok gold
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Agency behind Itsu’s viral success on turning internet legends into TikTok gold

  • August 18, 2025
With two recent viral videos making headlines, Jack Colchester of Block Report explains how trawling platforms such as…
Ireland
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