Founder-led marketing versus faceless brand accounts: Which wins out for small businesses?
Open this photo in gallery: A founder-led approach to social media was the most natural fit for the…
Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…
The Painkiller vs. The President
President Trump has just given Kenvue, the maker of Tylenol, an almighty headache. Citing an unsubstantiated link to…
Fastest internet in Kuwait? Zain and Shareet Studios make their case with latest campaign
Shareet Studios’ latest social media campaign for Zain aimed to position the internet service as the fastest in…
Exploring 600 years of branding in Richard Shear’s book
By Richard Shearc.2025, Rockport/Quarto Publishing$24.99, 160 pages Your morning started out all wrong. You couldn’t find your favorite…
Three new branding projects raising the bar for graphic design
Design August 19, 2025 6 Min Read Having a strong graphic identity and clear visual language matters for…