Orangetheory Adding Hyrox Training to Select Studios
As Hyrox scales into gyms and studios worldwide, Orangetheory becomes one of its most high-profile affiliate partners Hyrox…
Orangetheory’s New Campaign Spotlights Real People, Authentic Stories
Timed for the holidays and New Year’s rush, the boutique fitness giant’s newest ad campaign features the authentic…
Gold’s Gym Reopens SoCal Market to New Franchisees Following EoS Fitness Deal
As Gold’s Gym looks to rebuild its presence in Southern California, the brand will lean into premium designs,…
Grand Fitness Partners Acquires Planet Fitness Gyms in California
In at least the third PF franchisee expansion move in just the past week, Grand Fitness Partners expands…
The Yard Gym Bets on Strength & Style To Win the US Market
Founded by one of the first F45 franchisees in Australia, TYG combines science-backed strength and conditioning workouts, a…