How Gyms Are Keeping Members After the January Rush — and Why February Matters More
ATN surveyed fitness operators and software executives on how they’re rethinking member retention strategies early in the year —…
What Should A Gym Membership Cost?
Via iStockphoto / @evelynleia TikTok Thinking about joining a gym this year? If you are, you’re not alone.…
Retro Fitness Launches 3-Month Free Trial to Drive Retention
As New Year’s fitness promotions flood the market, the HVLP gym brand is breaking from industry norms with…
24 Hour Fitness Sold to Founder Mark Mastrov, PE Firm
Mastrov, one of the fitness industry’s most iconic figures, is returning to the gym brand he founded as…
Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment
Taymax Group, one of the largest Planet Fitness operators with more than 150 locations, offers a case study…
Man sheds 7 stone without personal trainer using app that’s ‘done wonders’
“I needed something to help me. Then I actually saw an ad on Instagram for the app, and…
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in new equipment and amenities, but also in community…
Brain boosting tip of the day: Forget 10,000 steps, ‘exercises snacks’ are better than gym
Forget Workouts: ‘Exercise Snacks’ Are the Lazy Way to a Smarter Brain And Scientists Are Shocked Forget marathon…
Decoding your gym crush’s sexual energy: Workouts reveal what people are like in bed, says expert
Gym Workout Styles Reveal Bedroom Personality: Expert Insights The gym has quietly become one of the biggest modern…
Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses
A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather…
The number of push-ups you should be able to do, according to your age
Ever wondered how many push-ups you should be able to do? The answer’s in (Picture: Getty Images) No…
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
While more Gen Z-ers are embracing fitness than ever before, a new report from ABC Fitness reveals how…