50 Cent Reacts to Pepsi Withdrawing Wireless Festival Sponsorship After Kanye West Booking
Following the news that Pepsi would be terminating its partnership with Wireless Festival following the announcement that the…
Two More Sponsors Pull Back From Kanye West’s Wireless Festival
The scheduled three-night headlining appearance by Ye, formerly Kanye West, at July’s Wireless Festival in London is only…
Wireless Festival Loses Pepsi Sponsorship Over Kanye West Booking
Pepsi is withdrawing its sponsorship of London’s Wireless Festival following criticism over the event’s decision to book Ye.…
How the Cola Wars eventually ran out of fizz – The Irish Times
After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular marketing blowouts,…
A Pepsi Marketing Campaign Worth Half A Billion Dollars Included A Supersonic Collab
In the late ’90s, Pepsi found itself in dire straits. The age-old Coke versus Pepsi rivalry was in…
Top companies keep talking about AI – but can’t explain the upsides – The Irish Times
The biggest US-listed companies keep talking about artificial intelligence. But other than the “fear of missing out,” few…