Optimum Nutrition’s milk protein-powered Essential Protein Powder
Optimum Nutrition is the brand behind the industry icon Gold Standard 100% Whey, and despite the company’s enormous…
BioSteel launches tracker and reward for stolen product shipment
When BioSteel began posting about a stolen truckload of product, it honestly looked like an elaborate joke. The…
Cellucor’s more cost-effective C4 AlphaBomb Sport pre-workout
Cellucor went right to the premium end of the pre-workout category when it introduced C4 AlphaBomb, loading it…
Myprotein authentic Twix Impact Whey Protein Powder
As promised, Myprotein’s partnership with Mars has steadily turned into a full-blown authentic flavor series, bringing some of…
Vyve delivers electrolytes and hydration in a tasty lollipop
Functional formats have become incredibly popular, obviously with protein and low calories, as has always been the case,…
Alpha Lion rebrands and reformulates Superhuman Original
Alpha Lion has undergone a pretty significant shift, putting its long-running Superhuman name front and center and building…
Cellucor’s extremely limited Labs Series muscle builder Strength
Cellucor has quietly launched an all-new premium Cellucor Labs Series, a collection of limited-edition supplements that go beyond…
Japan’s Kirin buys Canadian vitamin maker for $1.3bn in health science push
Business deals Brewer aims to expand in North America, world’s largest supplement market Kirin Holdings has been diversifying…
Apollon Nutrition Cyclone Pre-Workout built for performance
We have been building toward the complete unveiling of Apollon Nutrition’s Cyclone Pre-Workout for several weeks, beginning with…
Minimalist Jacked Granny Protein Bar now comes in a hermetic tin
Jacked Granny has always kept its protein bar remarkably simple, describing it as one of the cleanest and…
All G’s innovative and more functional LFX apo-lactoferrin
The market for protein ingredients and sources has broadened significantly beyond traditional whey and casein, with increasingly specialized…
Iain Valliere parts ways with Raw to form his own brand alongside a few other notable bodybuilders
For the longest time, bodybuilder Iain Valliere has been an athlete and ambassador for Raw Nutrition, but for…