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Browsing Tag

Upfront

2 posts
TTechnology
Electronic Arts Logo
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Electronic Arts Makes Push for Ad Dollars Tied to Sports

  • June 15, 2026
Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to…
TTV
Fox Puts New Spotlight on Measuring Audience Reaction to Commercials
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Fox Puts New Spotlight on Measuring Audience Reaction to Commercials

  • May 7, 2026
In an industry long known for counting the number of people who watch TV shows and the commercials…
Ireland
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