{"id":100799,"date":"2025-10-03T08:33:11","date_gmt":"2025-10-03T08:33:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/100799\/"},"modified":"2025-10-03T08:33:11","modified_gmt":"2025-10-03T08:33:11","slug":"arri-alexa-35-major-price-drop-still-ongoing-save-18500-on-premium-production-set","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/100799\/","title":{"rendered":"ARRI ALEXA 35: Major Price Drop Still Ongoing \u2013 Save $18,500 on Premium Production Set"},"content":{"rendered":"<p><img fetchpriority=\"high\" width=\"1200\" height=\"675\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/ARRI-ALEXA-35-price-drop-3.jpeg\" class=\"attachment-cinema_single_featured_photo_large size-cinema_single_featured_photo_large wp-post-image\" alt=\"ARRI ALEXA 35: Major Price Drop Still Ongoing \u2013 Save $18,500 on Premium Production Set\" loading=\"lazy\" decoding=\"async\"  \/><\/p>\n<p class=\"has-drop-cap\"><strong>Surprise, surprise \u2014 or maybe not? \u2014 The ARRI ALEXA 35 Premium Production Set (<a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1708443-REG\/arri_k0_0041725_alexa_35_production_set.html\/overview\/BI\/7953\/KBID\/8488\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">15mm Studio<\/a> and <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1708439-REG\/arri_k0_0041726_alexa_35_production_set.html\/BI\/7953\/KBID\/8488\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">19mm Studio<\/a>) is still listed at B&amp;H for $67,770, a $18,500 drop from its original price.<\/strong><\/p>\n<p>For those who are not familiar with the camera, here is a short summary: <a href=\"https:\/\/www.arri.com\/en\/camera-systems\/cameras\/legacy-camera-systems\/alexa-35?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The ARRI ALEXA 35<\/a> is a Super 35 digital cinema camera featuring a new 4.6K ALEV 4 sensor offering improved highlight and shadow detail compared to previous ARRI models. (See our CineD <a href=\"https:\/\/www.cined.com\/arri-alexa-35-lab-test-rolling-shutter-dynamic-range-and-latitude-plus-video\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">camera lab test here<\/a>.) The camera introduces ARRI\u2019s REVEAL color science and supports EI values from 160 to 6400, with an Enhanced Sensitivity mode for low-light use.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/ARRI-ALEXA-35-camera-2-900x506.jpeg\" alt=\"ARRI ALEXA 35\" class=\"wp-image-398688\"  \/>ARRI ALEXA 35. Credit: CineD<\/p>\n<p>The camera body is compact and lightweight, with built-in motorized ND filters, dual 12G-SDI outputs, USB-C, Ethernet, and compatibility with modular accessories. It supports both ARRIRAW and ProRes recording in multiple formats and frame rates up to 120 fps, depending on the licensing tier.<\/p>\n<p><a href=\"https:\/\/www.cined.com\/arri-alexa-35-base-model-starts-at-e50k-adds-flexible-feature-licenses-lower-cost-media\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ARRI has moved to a licensing model<\/a> where advanced features like high-speed recording, Open Gate, ARRIRAW, and anamorphic modes are only available via paid upgrades. The base model includes core functionality, while a full premium license unlocks all features.<\/p>\n<p>The ALEXA 35 is designed for durability in production environments, with weather sealing and rugged construction. New Codex Compact Drive Express media offers a lower-cost option for ProRes workflows.<\/p>\n<p>Now, while the ARRI ALEXA 35 base model still sells for $54,590, to the best of our knowledge, it is the first time that we see a price reduction on the \u201cPremium Production Set\u201d. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/ARRI-ALEXA-35-Base-set-900x506.jpeg\" alt=\"ARRI ALEXA 35 Base set\" class=\"wp-image-398682\"  \/>ARRI ALEXA 35 Base set. Credit: B&amp;H<\/p>\n<p>Now, while the Base production set is NOT reduced in price, here is a quick overview of the differences between the sets. <\/p>\n<p><strong>Sets Comparison: Base versus premium production<\/strong><strong>ALEXA 35 Base Entry Set (LPL, CCM)<\/strong><\/p>\n<p><strong>Purpose:<\/strong><br \/>Entry-level, affordable package for lightweight builds or owner-operators. Best suited for spherical shooting with standard ProRes workflows.<\/p>\n<p><strong>Core Specs &amp; Features:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>License:<\/strong> Base License only\n<ul class=\"wp-block-list\">\n<li>Frame rates up to <strong>60 fps<\/strong><\/li>\n<li><strong>ProRes recording only<\/strong><\/li>\n<li><strong>16:9 and 2:1<\/strong> spherical formats<\/li>\n<\/ul>\n<\/li>\n<li><strong>Upgradable<\/strong> to Premium via licenses (sold separately)<\/li>\n<\/ul>\n<p><strong>Included Accessories:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>LPL Mount (LBUS)<\/li>\n<li>PL-to-LPL Adapter<\/li>\n<li>Camera Control Monitor <strong>CCM-1<\/strong> (not MVF-2)<\/li>\n<li>Bridge Plate Adapter <strong>BPA-6<\/strong><\/li>\n<li>Center Camera Handle <strong>CCH-4<\/strong><\/li>\n<li>B-Mount Battery Adapter<\/li>\n<li>Balance Utility Dovetail (BUD-1)<\/li>\n<li>Universal Adapter Plate (UAP-3)<\/li>\n<\/ul>\n<p><strong>Missing:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>No ARRIRAW, Open Gate, anamorphic, or look library features<\/li>\n<li>No power distribution or MVF-2 viewfinder<\/li>\n<li>No pre-recording buffer<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/ARRI-ALEXA-35-900x506.jpeg\" alt=\"ARRI ALEXA 35 Premium production set\" class=\"wp-image-398678\"  \/>ARRI ALEXA 35 Premium production set. Credit: B&amp;H<strong>ALEXA 35 Premium Production Set (15mm)<\/strong><\/p>\n<p><strong>Purpose:<\/strong><br \/>Fully equipped for high-end production environments. Designed for traditional camera departments and flexible on-set use.<\/p>\n<p><strong>Core Specs &amp; Features:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>License:<\/strong> Premium License (permanent)\n<ul class=\"wp-block-list\">\n<li>Frame rates up to <strong>120 fps<\/strong><\/li>\n<li><strong>ProRes + ARRIRAW<\/strong> recording<\/li>\n<li><strong>All formats,<\/strong> including Open Gate and anamorphic<\/li>\n<li>In-camera <strong>anamorphic de-squeeze<\/strong><\/li>\n<li>Access to <strong>ARRI Textures<\/strong>, <strong>Look Library<\/strong>, and <strong>Custom Color Management<\/strong><\/li>\n<li><strong>Pre-recording<\/strong> buffer support<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Included Accessories:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>LPL Mount (LBUS)<\/li>\n<li>PL-to-LPL Adapter<\/li>\n<li>Multi Viewfinder <strong>MVF-2<\/strong> (with cable)<\/li>\n<li><strong>Power Distribution Module (PDM-1)<\/strong><\/li>\n<li>Production Support Sets: Top, Side, Bottom (15mm)<\/li>\n<li>Bridge plate <strong>CBP-6<\/strong> with <strong>shoulder pad<\/strong> (supports 15mm studio &amp; lightweight rods)<\/li>\n<li>Center Camera Handle <strong>CCH-5<\/strong> (larger, full-size)<\/li>\n<li><strong>Viewfinder Mounting Bracket VMB-5<\/strong><\/li>\n<\/ul>\n<p><strong>Designed for:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Full-size rigs<\/li>\n<li>Studio and location production<\/li>\n<li>Anamorphic, VFX, high-speed, or ARRIRAW workflows<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"640\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-02-at-13.31.03-900x640.png\" alt=\"\" class=\"wp-image-398660\"  \/><\/p>\n<p>In short: If you\u2019re looking for flexibility and future-proofing, the Premium Production Set gives you everything out of the box. The Base Entry Set is a cost-effective way to get started, but expect to pay more later for feature licenses and rigging upgrades.<\/p>\n<p>So why is the ARRI ALEXA 35 Premium Production Set price being reduced? <\/p>\n<p>Well, we can only assume and speculate here, but it\u2019s no secret that the upper tier of our industry is currently struggling. From what we\u2019re hearing through industry contacts, second-hand ARRI ALEXA 35 cameras in good condition are becoming easier to find. Add to that the ongoing pressure ARRI is likely feeling from other manufacturers releasing competitive cameras at aggressive prices \u2014 and there you have it: a significant price drop.<\/p>\n<p>Last but not least, a few weeks ago on our <a href=\"https:\/\/www.cined.com\/labels\/podcast\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Focus Check podcast<\/a>, Nino and I discussed the possibility of <a href=\"https:\/\/www.cined.com\/arri-for-all-z-cam-e2-mark-ii-evf-or-monitor-cined-focus-check-ep49\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ARRI developing a camera for the masses<\/a>. While that might not be feasible for the company, we hope they\u2019ll consider licensing their technology to others who could. As a side note, at IBC 2025, ARRI was noticeably absent from the show floor \u2014 and if you listened closely, there were quiet murmurs that the company might be up for sale soon.<\/p>\n<p><strong>What do you think about ARRI\u2019s price drop? Is it a sign of things to come? Share your thoughts with us in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Surprise, surprise \u2014 or maybe not? \u2014 The ARRI ALEXA 35 Premium Production Set (15mm Studio and 19mm&hellip;\n","protected":false},"author":2,"featured_media":100800,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[63961,63965,63956,63958,63962,63963,63964,63955,63957,63954,18,63966,6801,19,17,63959,63960,82],"class_list":{"0":"post-100799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-alexa-35-price-drop","9":"tag-arri-alexa-35","10":"tag-arri-alexa-35-discount","11":"tag-arri-alexa-35-premium-production-set","12":"tag-arri-camera-deals","13":"tag-arri-vs-competition","14":"tag-camera-industry-trends","15":"tag-camera-market-2025","16":"tag-camera-price-drop-2025","17":"tag-cinema-camera-prices","18":"tag-eire","19":"tag-filmmaking-gear","20":"tag-ibc-2025","21":"tag-ie","22":"tag-ireland","23":"tag-professional-camera-gear","24":"tag-second-hand-cinema-cameras","25":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/100799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=100799"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/100799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/100800"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=100799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=100799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=100799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}