{"id":107077,"date":"2025-10-07T17:40:11","date_gmt":"2025-10-07T17:40:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/107077\/"},"modified":"2025-10-07T17:40:11","modified_gmt":"2025-10-07T17:40:11","slug":"pilates-addiction-hits-100-territories-sold-amid-fast-growth","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/107077\/","title":{"rendered":"Pilates Addiction Hits 100 Territories Sold Amid Fast Growth"},"content":{"rendered":"

Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands<\/strong><\/p>\n

Pilates Addiction is on a tear. The California-based boutique fitness brand has sold more than 100 territories in U.S. states nationwide since launching its franchise program at the end of June.<\/p>\n

Those territories add to the 11 Pilates Addiction studios that are already open and operating.<\/p>\n

Led by CEO Sarah Luna, a former executive at brands including Club Pilates and Pure Barre, Pilates Addiction is moving fast to capture a growing market of female consumers seeking performance-based Pilates.<\/p>\n

\u201cThis is unprecedented for Pilates,\u201d Luna said of Pilates Addiction\u2019s fast growth. \u201cSelling over 100 territories this fast, across so many states, shows two things: the market is ready for a modern, results-driven Pilates \u2013 and the experience we\u2019ve built is turning heads. Franchisees want in, and clients are already hooked.\u201d<\/p>\n

The brand operates under\u00a0Sequel Brands<\/a>, the new boutique fitness franchising company launched earlier this year by Xponential Fitness founder Anthony Geisler<\/a>. Sequel currently houses four concepts: Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna and Body20.<\/p>\n

Since opening its first studio in West Hollywood earlier this year<\/a>, Pilates Addiction has quickly established its footprint. Franchise agreements are in place or coming soon in states including Florida, Tennessee, New Jersey, Colorado, Michigan, Washington, California, Texas, Pennsylvania, Georgia, Nevada, North Carolina, Arizona and Ohio.<\/p>\n

The brand says it\u2019s received demand for hundreds more territories from prospective franchisees. <\/p>\n

The news comes as\u00a0ClassPass\u00a0reports that Pilates has earned the top spot as the most-booked workout for the second year in a row.<\/a><\/p>\n

See Also<\/p>\n

\"Inside<\/a><\/p>\n

Pilates Addiction\u2019s WundaFormer, a proprietary machine that fuses a reformer, jump board, ballet barre and Wunda Chair into a single full-body workout system, delivers a high-intensity, results-driven experience that keeps clients engaged, according to the franchise. The brand offers four class types<\/a> ranging from 30-minute to 50-minute sessions.<\/p>\n

\u201cThe design, energy and experience we\u2019ve built are catching attention \u2013 and franchisees are taking notice. We\u2019re moving fast, building a national footprint, and showing exactly what modern, results-driven Pilates can be,\u201d Luna said. <\/p>\n

\"Pilatescredit: Pilates Addiction<\/p>\n

Prospective Pilates Addiction franchisees are required to have a minimum of $100,000 in liquid capital, $500,000 in net worth and a credit score of 680 or higher, according to the brand\u2019s website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands Pilates Addiction…\n","protected":false},"author":2,"featured_media":107078,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[22236,18,525,67077,135,19,17,12580,67078,67079,21036],"class_list":{"0":"post-107077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-boutique-fitness","9":"tag-eire","10":"tag-fitness","11":"tag-fitness-franchie","12":"tag-health","13":"tag-ie","14":"tag-ireland","15":"tag-pilates","16":"tag-pilates-addiction","17":"tag-sequel-brands","18":"tag-zzz-b"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/107077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=107077"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/107077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/107078"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=107077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=107077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=107077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}