{"id":107879,"date":"2025-10-08T03:31:13","date_gmt":"2025-10-08T03:31:13","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/107879\/"},"modified":"2025-10-08T03:31:13","modified_gmt":"2025-10-08T03:31:13","slug":"moma-partners-with-mattel-for-van-gogh-barbie-monet-and-dali-figures","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/107879\/","title":{"rendered":"MoMA Partners with Mattel for Van Gogh Barbie, Monet and Dal\u00ed Figures"},"content":{"rendered":"<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThe Museum of Modern Art in New York has announced a multiyear partnership with the toy company Mattel Inc.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tAs part of the partnership, MoMA will release a capsule collection on November 11, just in time for the holiday season. It features seven products inspired by the artists and art in the museum\u2019s permanent collection that will be sold at MoMA\u2019s Design Stores in New York and Japan, as well as on the Design Store\u2019s <a href=\"https:\/\/store.moma.org\/\" rel=\"nofollow noopener\" target=\"_blank\">website<\/a> and the Mattel Creations <a href=\"https:\/\/creations.mattel.com\/\" rel=\"nofollow noopener\" target=\"_blank\">website<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThose products include a Barbie doll wearing an evening gown printed with Vincent van Gogh\u2019s Starry Night (1889); a Magic Eight Ball featuring a detail of a ca. 1968 Alma Woodsey Thomas abstraction; two Hot Wheels replicas of two cars from the museum\u2019s design holdings, the Jaguar E-Type Roadster and the Citro\u00ebn DS 23 Sedan; figurines of Salvador Dal\u00ed and Claude Monet by Little People Collector; and an Uno deck featuring six works from MoMA\u2019s collection, including pieces by van Gogh, Monet, and Matisse.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThe partnership will also see Mattel provide funding in support of MoMA\u2019s Samuel and Ronnie Heyman Family Art Lab, an interactive space for kids and families on the museum\u2019s first floor.<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tIn a statement, Mattel\u2019s senior vice president of entertainment partnerships, Nick Karamanos, said the company is currently reimagining its brands, which also include Fisher Price, American Girl, Thomas &amp; Friends, and Barney, \u201cas collectible, design-led experiences. Partnering with MoMA enables us to translate some of the world\u2019s most iconic artworks and artists into amazing expressions of culture, design, and storytelling that will resonate with collectors and fans for years to come.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tMoMA chief retail officer Jesse Goldstine added, \u201cBy joining forces with Mattel Creations, we are inviting a generation of new audiences to experience the Museum\u2019s collection in ways that merge contemporary art with creative play and design innovation and allow them to spend time with artworks from the collection in new and interactive ways.\u201d<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tSee details of each capsule collection item below.<\/p>\n<ul class=\"pmc-fallback-list-items lrv-a-unstyle-list lrv-u-margin-t-2\">\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<p>\tBarbie\u00ae x Vincent van Gogh\u00a0<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/BRBxvanGogh-1.jpg\" class=\"attachment-medium size-medium\" alt=\"A Barbie in a Starry Night-inspired gown standing before the painting, which is out of focus.\"  \/><br \/>\n\t\t\t\t\tImage Credit: Courtesy Mattel and MoMA\t\t\t\t<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThis Barbie wears a gown inspired by Vincent van Gogh\u2019s <a href=\"https:\/\/www.moma.org\/collection\/works\/79802\" rel=\"nofollow noopener\" target=\"_blank\">Starry Night (1889)<\/a>, which the museum acquired in 1941 via the Lillie P. Bliss bequest. It is currently on view in Gallery 501 on the MoMA\u2019s fifth floor.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2025\/10\/BRBxvanGogh-7.jpg\" data-lazy-src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/BRBxvanGogh-7.jpg\" alt=\"A Barbie doll with a Starry Night gown in her box. \" data-lazy- data-lazy- height=\"1024\" width=\"1024\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy Mattel and MoMA<\/p>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<p>\tLittle People Collector\u2122 x Claude Monet\u00a0<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/LPCxMonet-1.jpg\" class=\"attachment-medium size-medium\" alt=\"Two figurines of Claude Monet sit on a pedestal in front of a Monet 'water lily' painting.\"  \/><br \/>\n\t\t\t\t\tImage Credit: Courtesy Mattel and MoMA\t\t\t\t<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThese two Little People Collector figurines are inspired by Impressionist painter Claude Monet, who was known for his full white beard. One of them wears an outfit inspired by his famed \u201cwater lilies\u201d works. Behind them is Monet\u2019s nearly 42-foot-long <a rel=\"nofollow noopener\" href=\"https:\/\/www.moma.org\/collection\/works\/80220?sov_referrer=theme&amp;theme_id=5110\" target=\"_blank\">Water Lilies (1914\u201326)<\/a>, which the museum purchased in 1959. It is on permanent view in a specially designed room, Gallery 515, on the fifth floor. <\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2025\/10\/LPCxMonet-5.jpg\" data-lazy-src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/LPCxMonet-5.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1024\" width=\"1024\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy Mattel and MoMA<\/p>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<p>\tLittle People Collector\u2122 x Salvador Dal\u00ed\u00a0<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/LPCxDali-1.jpg\" class=\"attachment-medium size-medium\" alt=\"Two Salvador Dal\u00ed figurines sit on a pedestal in front of a Dal\u00ed painting.\"  \/><br \/>\n\t\t\t\t\tImage Credit: Courtesy Mattel and MoMA\t\t\t\t<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThese two Little People Collector figurines are inspired by Surrealist painter Salvador Dal\u00ed, who was known for his curled black mustache. One of them wears an outfit inspired by his famed painting <a rel=\"nofollow noopener\" href=\"https:\/\/www.moma.org\/collection\/works\/79018?\" target=\"_blank\">The Persistence of Memory (1931)<\/a>, which the museum acquired in 1934 via an anonymous gift. It is currently on view in Gallery 522 on the fifth floor.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2025\/10\/LPCxDali-5.jpg\" data-lazy-src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/LPCxDali-5.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1024\" width=\"1024\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy Mattel and MoMA<\/p>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<p>\tUNO\u00ae Canvas x MoMA\u00a0<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/UNOxMoMA-3.jpg\" class=\"attachment-medium size-medium\" alt=\"A box for an Uno deck sits on a pedestal in front of a painting that is printed of several of the cards.\"  \/><br \/>\n\t\t\t\t\tImage Credit: Courtesy Mattel and MoMA\t\t\t\t<\/p>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<p>\tMagic 8 Ball\u00ae x Alma Woodsey Thomas\u00a0<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/M8BxAlma-1.jpg\" class=\"attachment-medium size-medium\" alt=\"A Magic Eight with an abstract design sits on a pedestal in front of the abstract artwork that inspired it.\"  \/><br \/>\n\t\t\t\t\tImage Credit: Courtesy Mattel and MoMA\t\t\t\t<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThis Magic 8 Ball, which includes phrases like \u201cColor Is Life!,\u201d is inspired by Alma Woodsey Thomas\u2019s <a rel=\"nofollow noopener\" href=\"https:\/\/www.moma.org\/collection\/works\/188590?artist_id=47098&amp;page=1&amp;sov_referrer=artist\" target=\"_blank\">Untitled (ca. 1968)<\/a>, an abstract work on paper that MoMA acquired in 2015 via a gift from late collector Donald B. Marron. The work is currently not on view; the only time it has been exhibited was in 2017 as part of the exhibition \u201cMaking Space: Women Artists and Postwar Abstraction.\u201d <\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2025\/10\/M8BxAlma-5.jpg\" data-lazy-src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/M8BxAlma-5.jpg\" alt=\"A magic eight ball with an abstract design is held in someone's hands with the message 'signs point to yes' showing. \" data-lazy- data-lazy- height=\"683\" width=\"1024\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy Mattel and MoMA<\/p>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<p>\tHot Wheels\u00ae x Citro\u00ebn DS 23 Sedan\u00a0<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/HWxCitroen-1.jpg\" class=\"attachment-medium size-medium\" alt=\"A replica of a red sports car sits on a pedestal in front of the car that inspired it.\"  \/><br \/>\n\t\t\t\t\tImage Credit: Courtesy Mattel and MoMA\t\t\t\t<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThis Hot Wheels replica is inspired by the Citro\u00ebn DS 23 Sedan, which was designed between 1954 and 1967; the <a rel=\"nofollow noopener\" href=\"https:\/\/www.moma.org\/collection\/works\/273506?\" target=\"_blank\">MoMA version<\/a> is from 1973 and was acquired in 2018 for its architecture and design department. It is not currently on view and was last shown in the museum\u2019s sculpture garden as part of the 2021 exhibition \u201cAutomania.\u201d<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2025\/10\/HWxCitroen-8.jpg\" data-lazy-src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/HWxCitroen-8.jpg\" alt=\"A Red Hot Wheel in its box next to the box cover and a brochure. \" data-lazy- data-lazy- height=\"721\" width=\"1024\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy Mattel and MoMA<\/p>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<p>\tHot Wheels\u00ae x Jaguar E-Type Roadster\u00a0<\/p>\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/HWxJaguar-1.jpg\" class=\"attachment-medium size-medium\" alt=\"A replica of a navy sports car sits on a pedestal in front of the car that inspired it.\"  \/><br \/>\n\t\t\t\t\tImage Credit: Courtesy Mattel and MoMA\t\t\t\t<\/p>\n<p class=\"paragraph larva \/\/ a-font-body-m     \">\n\tThis Hot Wheels replica is inspired by the Jaguar E-Type Roadster, which was designed in 1961; <a rel=\"nofollow noopener\" href=\"https:\/\/www.moma.org\/collection\/works\/2172\" target=\"_blank\">MoMA\u2019s version<\/a> is from 1963. The museum acquired it in 1996 as a gift from Jaguar Cars and it was last shown in the 2021 exhibition \u201cAutomania.\u201d <\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.artnews.com\/wp-content\/uploads\/2025\/10\/HWxJaguar-6.jpg\" data-lazy-src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/HWxJaguar-6.jpg\" alt=\"A Hot Wheels in its box with a brochure. \" data-lazy- data-lazy- height=\"708\" width=\"1024\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy Mattel and MoMA<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"The Museum of Modern Art in New York has announced a multiyear partnership with the toy company Mattel&hellip;\n","protected":false},"author":2,"featured_media":107880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[365,362,363,364,13547,366,18,117,19,17,67402,48751],"class_list":{"0":"post-107879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-collaboration","13":"tag-design","14":"tag-eire","15":"tag-entertainment","16":"tag-ie","17":"tag-ireland","18":"tag-mattel","19":"tag-museum-of-modern-art"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/107879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=107879"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/107879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/107880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=107879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=107879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=107879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}