{"id":109846,"date":"2025-10-08T23:05:10","date_gmt":"2025-10-08T23:05:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/109846\/"},"modified":"2025-10-08T23:05:10","modified_gmt":"2025-10-08T23:05:10","slug":"google-expands-virtual-try-on-technology-to-include-shoes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/109846\/","title":{"rendered":"Google Expands Virtual Try-on Technology to Include Shoes"},"content":{"rendered":"

Google<\/a>\u2019s virtual try-on technology now lets users see how they would look in a pair of shoes that they found online.<\/p>\n

Beginning Wednesday (Oct. 8), the company added shoes to the other clothing items available in this artificial intelligence-powered technology, it said in an announcement<\/a>.<\/p>\n

\u201cTo try on shoes, just tap on any product listing on Google, select the \u2018try it on\u2019 button and add a full-length photo of yourself,\u201d the announcement said. \u201cWithin moments you\u2019ll see what you might look like in those heels or sneakers.\u201d<\/p>\n

Google also said in the announcement that it will expand its virtual try-on technology to Australia, Canada and Japan in the coming weeks.<\/p>\n

The technology is currently available only in the United States.<\/p>\n

\u201cShoppers in the U.S. are having lots of fun trying clothes on (even sharing their try on images significantly more than standard product listings) and now there\u2019s even more to check out,\u201d Google said in the announcement, referring to the addition of shoes.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

The PYMNTS Intelligence report \u201cGetting to Know You: How AI Is Shaping the Future of Shopping<\/a>\u201d found that 14% of consumers would like the shopping experience provided by merchants to include mixed-reality product try-ons.<\/p>\n

The report said that Walmart and Amazon have been expanding their online try-on options and the L\u2019Or\u00e9al reported a 150% increase in virtual try-ons between 2022 and 2023.<\/p>\n

Google\u2019s virtual try-on<\/a> tool originally allowed shoppers to see garments on models of various body types. It expanded over time to include additional items so it could display complete outfits.<\/p>\n

In a March blog post<\/a>, Lilian Rincon<\/a>, vice president of consumer shopping product at Google, wrote that this feature was \u201crolling out to shoppers to bring more visual inspiration to your shopping journeys on Google, helping you better visualize how items fit your style so you can feel more confident when you buy something.\u201d<\/p>\n

Google announced in May that the virtual try-on<\/a> tool would begin letting users see clothes on their own photos.<\/p>\n

After being released as a limited experiment, that virtual try-on<\/a> capability was launched in the U.S. in July.<\/p>\n

\u201cUpload a full-length photo of yourself and within minutes you\u2019ll see what you might look like wearing those gingham-print pants on the first day of class,\u201d Danielle Buckley<\/a>, director of product, consumer shopping at Google, wrote at the time in a blog post. \u201cYou can scroll through other looks you\u2019ve tried, save your faves and share with friends.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Google\u2019s virtual try-on technology now lets users see how they would look in a pair of shoes that…\n","protected":false},"author":2,"featured_media":109847,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,18,823,19,17,5,1351,82,68403,2350],"class_list":{"0":"post-109846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-eire","12":"tag-google","13":"tag-ie","14":"tag-ireland","15":"tag-news","16":"tag-pymnts-news","17":"tag-technology","18":"tag-virtual-try-on","19":"tag-whats-hot"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/109846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=109846"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/109846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/109847"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=109846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=109846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=109846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}