{"id":116574,"date":"2025-10-12T02:18:16","date_gmt":"2025-10-12T02:18:16","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/116574\/"},"modified":"2025-10-12T02:18:16","modified_gmt":"2025-10-12T02:18:16","slug":"agra-forma-by-tom-fereday-for-armadillo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/116574\/","title":{"rendered":"Agra Forma by Tom Fereday for Armadillo"},"content":{"rendered":"<p>We define ourselves through contrast, by what we are and what we are not. Unveiled internationally during this year\u2019s <a href=\"https:\/\/design-milk.com\/tag\/3daysofdesign\/\" target=\"_blank\" rel=\"noopener nofollow\" data-wpel-link=\"internal\">3daysofdesign<\/a>, <a href=\"https:\/\/armadillo-co.com\/us\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\"><strong>Armadillo<\/strong><\/a> proudly explores these narratives with its debut furniture collection <a href=\"https:\/\/armadillo-co.com\/us\/agra-forma\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\"><strong>Agra Forma<\/strong><\/a>. Designed by Sydney-based designer <a href=\"https:\/\/www.tomfereday.com\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\"><strong>Tom Fereday<\/strong><\/a>, these furnishings find themselves through juxtaposition, presenting seven pieces that explore the intersection of carpentry and rug making, a place where wood and fiber combine to create something special.<\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580678\" rel=\"attachment wp-att-580678 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-580678\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-8-810x608.jpg\" alt=\"A wooden chair with a brown seat and backrest pad is positioned next to a matching wooden stool in a minimalist room with a neutral background.\" width=\"810\" height=\"608\"  \/><\/a><\/p>\n<p>The capsule collection appeals to an audience interested not only in the intimate connections between materials, but in the tactile feedback of both living in harmony. Refinement and simplicity are present in the series\u2019 subtle curves, which showcase the iconic <a href=\"https:\/\/armadillo-co.com\/us\/shop-all\/agra?color=Artichoke&amp;size=8%27+x+10%27\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">Agra<\/a> rug in every iterative form: the armchair, stool, desk, chair, low stool, and two ottomans.<\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580677\" rel=\"attachment wp-att-580677 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580677\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-9-810x1080.jpg\" alt=\"A wooden chair and side table with brown textured cushions on the seat, backrest, armrests, and tabletop, set against a neutral background.\" width=\"810\" height=\"1080\"  \/><\/a><\/p>\n<p>Each piece is made from abrash-dyed wool and sustainable American red oak in a testament to the craftsmanship, quality, and longevity of not only the product, but the processes that create them. Elevating tactility was clearly paramount in the design process.<\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580685\" rel=\"attachment wp-att-580685 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580685\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-1-810x1080.jpg\" alt=\"A close-up view of a wooden chair with a light wood finish, featuring angled backrest and armrests, and brown padded seat and armrest cushions.\" width=\"810\" height=\"1080\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580681\" rel=\"attachment wp-att-580681 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580681\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-5-810x1080.jpg\" alt=\"A close-up of the corner of a wooden furniture piece, possibly a bench or table, with a textured brown cushion or mat on top.\" width=\"810\" height=\"1080\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580682\" rel=\"attachment wp-att-580682 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580682\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-4-810x608.jpg\" alt=\"A minimalist wooden bench with a rectangular seat and sturdy legs, featuring a section with a woven or textured surface on one end, set against a plain background.\" width=\"810\" height=\"608\"  \/><\/a><\/p>\n<p>Through rigorous collaboration, Armadillo extends their honest approach and respect for material into the world of furniture. Rich hues like Ginger and Thistle create lovely compositions with the oak, banks of texture floating on a sea of soft wood tones. Smartly wrought fillets adorn specific edges, creating delicate interactions between the materials. And striations of the natural grain are thrown into relief by the light finishing, preferring to let the wood speak for itself.<\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580680\" rel=\"attachment wp-att-580680 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580680\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-6-810x608.jpg\" alt=\"A wooden desk and matching chair with straight lines are placed in a plain room. Two rectangular gray mats sit on the desk and chair seat.\" width=\"810\" height=\"608\"  \/><\/a><\/p>\n<p>Sturdy, linear legs create a visually strong base for more complex curves like the seat of the chair and the back, which fit neatly onto simple, secure angles. The inset carpet sits slightly above the profile of the wood, offering a soft edge to rest upon \u2013 an angle expertly accounted for to not touch the intersection between materials, and pinch in between.<\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580683\" rel=\"attachment wp-att-580683 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580683\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-3-810x1080.jpg\" alt=\"A wooden chair with a minimalist design, featuring a rectangular backrest and seat, both cushioned with gray fabric upholstery.\" width=\"810\" height=\"1080\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580684\" rel=\"attachment wp-att-580684 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580684\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-2-810x1080.jpg\" alt=\"A minimalist wooden stool with a flat gray cushion sits on a smooth, light-colored floor. Part of a matching bench is visible in the foreground.\" width=\"810\" height=\"1080\"  \/><\/a><\/p>\n<p>Each choice is ergonomically informed, and presents visual cues as well: horizontal edges are heavily filleted while the vertical ones stay a clean line, suggesting how to sit. This detail is carried throughout the collection, a subtle feature that adds an immediate level of cohesion and balance.<\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580675\" rel=\"attachment wp-att-580675 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-580675\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-11-810x1080.jpg\" alt=\"A wooden armchair with a minimalist design, featuring a rectangular frame and flat armrests, with brown cushioned seat, back, and arm pads.\" width=\"810\" height=\"1080\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/design-milk.com\/?attachment_id=580676\" rel=\"attachment wp-att-580676 nofollow noopener\" data-wpel-link=\"internal\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-580676 size-large\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Agra-Forma-Armadillo-Tom-Fereday-10-810x1080.jpg\" alt=\"A man stands at a wooden table, looking down at samples of wood and fabric, with a measuring tool nearby in a workspace.\" width=\"810\" height=\"1080\"  \/><\/a><\/p>\n<p class=\"wp-caption-text\">Tom Fereday<\/p>\n<p><strong>To learn more about the Agra Forma Collection by <a href=\"https:\/\/tomfereday.com\/\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">Tom Fereday<\/a> for <a href=\"https:\/\/armadillo-co.com\/us\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">Armadillo<\/a>, please visit <a href=\"https:\/\/armadillo-co.com\/us\/agra-forma\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">armadillo-co.com<\/a>.<\/strong><\/p>\n<p>Photography courtesy of Armadillo.<\/p>\n<p>                                        <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/10\/Aria-Lee-Design-Milk-Headshot-1-100x100.jpg\"  loading=\"lazy\" width=\"100\" height=\"100\" class=\"avatar\" alt=\"\"\/>                                    <\/p>\n<p>Growing up in NYC has given Aria a unique perspective into art + design, constantly striving for new projects to get immersed in. An avid baker, crocheter, and pasta maker, handwork and personal touch is central to what she loves about the built environment. Outside of the city, she enjoys hiking, biking, and learning about space.<\/p>\n","protected":false},"excerpt":{"rendered":"We define ourselves through contrast, by what we are and what we are not. Unveiled internationally during this&hellip;\n","protected":false},"author":2,"featured_media":116575,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[71487,71488,365,362,363,364,71489,62806,366,43770,18,117,27902,27903,19,17,71490,8650,71491,62817,71492,27908,62819,43779,12888,71493],"class_list":{"0":"post-116574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-3daysofdesign","9":"tag-armadillo","10":"tag-arts","11":"tag-arts-and-design","12":"tag-artsanddesign","13":"tag-artsdesign","14":"tag-bench","15":"tag-chair","16":"tag-design","17":"tag-desk","18":"tag-eire","19":"tag-entertainment","20":"tag-furniture","21":"tag-home-furnishings","22":"tag-ie","23":"tag-ireland","24":"tag-material-play","25":"tag-minimalism","26":"tag-minimalist-furniture","27":"tag-rug","28":"tag-seat","29":"tag-seating","30":"tag-stool","31":"tag-table","32":"tag-textiles","33":"tag-tom-fereday"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/116574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=116574"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/116574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/116575"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=116574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=116574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=116574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}