{"id":118059,"date":"2025-10-12T21:28:07","date_gmt":"2025-10-12T21:28:07","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/118059\/"},"modified":"2025-10-12T21:28:07","modified_gmt":"2025-10-12T21:28:07","slug":"apple-looks-to-acquire-tech-and-expertise-from-prompt-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/118059\/","title":{"rendered":"Apple Looks to Acquire Tech and Expertise From Prompt AI"},"content":{"rendered":"

Apple<\/a> is reportedly preparing to acquire talent and technology from computer vision startup Prompt AI<\/a>.<\/p>\n

The tech giant was in late stage talks on the deal, CNBC reported<\/a> Friday (Oct. 10), with Prompt\u2019s leadership informing employees of the pending transaction last week.<\/p>\n

Those employees were told that those who did not end up joining Apple will be paid a reduced salary, and encouraged to apply for open roles at the company, CNBC added, citing audio from the meeting that was accessed by the network.<\/p>\n

Executives also told the employees that Prompt had been approached by other potential buyers, including xAI<\/a> and Neuralink<\/a>, both Elon Musk companies.<\/p>\n

Founded in 2023, Prompt\u2019s flagship app is Seemour, which connects to home security cameras to help them detect specific people, pets and and objects around a household, and to send alerts and text-based descriptions when unusual activity occurs.<\/p>\n

According to CNBC, Prompt Co-Founder and CEO\u00a0Tete Xiao<\/a> told employees at the meeting that although the app and the company\u2019s tech were performing well, its business model is struggling.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

The company is shuttering the Seemour app, and will inform users their data will be deleted and privacy protected, executives said.<\/p>\n

PYMNTS has contacted Apple and Prompt for comment but has not yet gotten a reply.<\/p>\n

The report noted that Apple\u2019s planned deal is part of a larger trend of U.S. tech giants employing \u201cacquihires\u201d to pull in artificial intelligence (AI) talent. Other deals in this area include Meta\u2019s<\/a> $14.3 billion investment in<\/a> Scale AI that brought with it the company\u2019s founder and other executives, and Google\u2019s $2.4 billion deal<\/a> for Windsurf\u2019s<\/a> chief executive and other leaders.<\/p>\n

In other Apple AI news, PYMNTS wrote recently about the company\u2019s efforts to create a ChatGPT-like iPhone app<\/a> to test a revamped version of Siri. Still, the tool is restricted to internal testing only and will not be released to consumers.<\/p>\n

\u201cThe cautious stance was evident at the iPhone 17 launch, where executives emphasized chip performance and design upgrades,\u201d PYMNTS wrote.\u00a0<\/p>\n

\u201cAI features such as live translation in Messages, FaceTime, and visual recognition in Photos were mentioned briefly, but most had been previewed months earlier at Apple\u2019s developer conference. The shift marked a reversal<\/a> from the iPhone 16 debut, when AI took center stage before delays slowed deployment.\u201d<\/p>\n

Apple\u2019s prolonged testing state could leave it behind when it comes to influencing consumer expectations, with recent reports showing the company\u2019s Siri losing relevance.\u00a0<\/p>\n

\u201cBy contrast, rivals are collecting vast consumer data from products already deployed at scale,\u201d PYMNTS added.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is reportedly preparing to acquire talent and technology from computer vision startup Prompt AI. The tech giant…\n","protected":false},"author":2,"featured_media":118060,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[7823,291,28019,18,19,17,5,72225,1351,15165,82,2350],"class_list":{"0":"post-118059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-acquisitions","9":"tag-ai","10":"tag-computer-vision","11":"tag-eire","12":"tag-ie","13":"tag-ireland","14":"tag-news","15":"tag-prompt-ai","16":"tag-pymnts-news","17":"tag-siri","18":"tag-technology","19":"tag-whats-hot"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/118059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=118059"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/118059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/118060"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=118059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=118059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=118059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}