{"id":118839,"date":"2025-10-13T07:48:08","date_gmt":"2025-10-13T07:48:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/118839\/"},"modified":"2025-10-13T07:48:08","modified_gmt":"2025-10-13T07:48:08","slug":"tencents-hit-title-delta-force-prompts-sharpened-focus-on-shooting-games","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/118839\/","title":{"rendered":"Tencent\u2019s hit title Delta Force prompts sharpened focus on shooting games"},"content":{"rendered":"

For more than a decade, Tencent Holdings<\/a> developer Leo Yao toiled in relative anonymity, churning out one shooting game after another. Then he scored one of the biggest Chinese hits of 2024 with Delta Force, a video game that continues to attract 30 million players daily.<\/p>\n

Now, Tencent\u2019s top brass have tasked the 43-year-old with helping orchestrate a major shift at China\u2019s most valuable company.<\/p>\n

Executives see a change in tastes among domestic gamers \u2013 long deemed a smartphone<\/a>-dominant audience \u2013 towards embracing personal computers and shooters. That has prompted a push to invest more in shooting titles, traditionally dominated by Western players, which research house Newzoo has estimated are worth roughly 9 per cent of the US$189 billion global games arena.Armed with the experience of converting Call of Duty<\/a>\u2019s fast-paced PC action to a touch screen-friendly mobile hit, Yao and his team at Timi J3 Studio combined several genres and play styles with Delta Force, which proved instantly popular in China. Cracking the overseas market is now the top priority.\u201cThe senior leaders will ask questions like, \u2018Do you need a bigger budget for marketing?\u2019\u201d, as well as user acquisition abroad, Yao said matter-of-factly in a rare interview from his studio in Shenzhen<\/a>. \u201cIn our foreign markets, we\u2019re seeing gradual progress.\u201d\"AA promotional poster of Delta Force, available on mobile and personal computer versions. Photo: Handout<\/p>\n

Breaking through in the hotly competitive shooting genre is a daunting task, but confidence is high within Tencent. Yao\u2019s J3 team is seen as a safe bet after Delta Force outperformed internal forecasts, and the upside of high expectations is that Yao has the \u201ccomplete trust\u201d of senior management, he said.<\/p>\n","protected":false},"excerpt":{"rendered":"For more than a decade, Tencent Holdings developer Leo Yao toiled in relative anonymity, churning out one shooting…\n","protected":false},"author":2,"featured_media":118840,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[19024,9716,381,5214,10220,18,46871,7705,72654,19,17,72650,68950,72653,72651,10522,72652,82,1475],"class_list":{"0":"post-118839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-alibaba-group-holding","9":"tag-call-of-duty","10":"tag-china","11":"tag-chinese","12":"tag-delta-force","13":"tag-eire","14":"tag-electronic-arts","15":"tag-fortnite","16":"tag-half-life","17":"tag-ie","18":"tag-ireland","19":"tag-leo-yao","20":"tag-meituan","21":"tag-newzoo","22":"tag-pubg","23":"tag-shenzhen","24":"tag-sony-group-corp","25":"tag-technology","26":"tag-tencent"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/118839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=118839"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/118839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/118840"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=118839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=118839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=118839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}