{"id":120680,"date":"2025-10-14T04:25:09","date_gmt":"2025-10-14T04:25:09","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/120680\/"},"modified":"2025-10-14T04:25:09","modified_gmt":"2025-10-14T04:25:09","slug":"watchguard-ends-the-edr-paywall-introducing-endpoint","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/120680\/","title":{"rendered":"WatchGuard Ends the EDR Paywall: Introducing Endpoint"},"content":{"rendered":"

SEATTLE, Oct. 14, 2025 (GLOBE NEWSWIRE) — WatchGuard\u00ae Technologies<\/a>, a global leader in unified cybersecurity, today announced the launch of Endpoint Security Prime<\/a> (Prime), a disruptive new package that redefines the standard for endpoint protection. Available immediately in North America through an early access program, Endpoint Security Prime combines full, AI-powered endpoint detection and response (EDR) with next-generation antivirus (NGAV) to reduce attack surfaces and stop threats in real time. Priced to be accessible to every organization, Prime eliminates the industry\u2019s long-standing trade-off between strong protection and affordability to reduce attack surfaces and stop threats in real time. \u00a0<\/p>\n

\u201cNGAV alone is obsolete,\u201d said Michelle Welch, CMO and SVP of Business Strategy at WatchGuard. \u201cIt\u2019s irresponsible for the industry to keep selling entry-level protection while holding real endpoint defense hostage behind higher prices. With Prime, we\u2019ve eliminated the trade-off between cost and security. EDR is foundational, and we\u2019re making it accessible to every organization, not just the resource-rich.\u201d\u00a0<\/p>\n

Why Prime Matters Now<\/strong>\u00a0<\/strong><\/p>\n

Cyberattacks today move faster and use advanced techniques that easily slip past NGAV or endpoint protection platforms (EPP) alone. Organizations relying only on prevention are blind to fileless attacks, living-off-the-land techniques, and other threats that bypass signatures. Without EDR, there\u2019s no visibility, no investigation, and no ability to respond \u2013 one bypass leaves the entire environment exposed.\u00a0<\/p>\n

Endpoint Security Prime resets the baseline, delivering full AI-powered EDR capabilities, including advanced malware detection, anti-exploit protection, and attack surface reduction, at a price point competitive with basic NGAV-only solutions, making true endpoint defense accessible to every organization.\u00a0<\/p>\n

The Power of Endpoint Security Prime\u00a0<\/strong>\u00a0<\/strong><\/p>\n