{"id":120952,"date":"2025-10-14T07:47:11","date_gmt":"2025-10-14T07:47:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/120952\/"},"modified":"2025-10-14T07:47:11","modified_gmt":"2025-10-14T07:47:11","slug":"i-joined-viral-ai-cheating-startup-cluely-after-college-heres-how","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/120952\/","title":{"rendered":"I Joined Viral AI &#8216;Cheating&#8217; Startup Cluely After College \u2014 Here&#8217;s How"},"content":{"rendered":"<p>This is an as-told-to essay based on a conversation with Daniel Min, Cluely&#8217;s chief marketing officer. Min graduated from the University of Pennsylvania&#8217;s Wharton School in 2025. It has been edited for length and clarity.<\/p>\n<p>I got rejected from every single internship I applied to last summer \u2014 consulting, finance, tech, and entertainment.<\/p>\n<p>At the very end, I settled for a role at a startup called RecruitU as a social media intern.<\/p>\n<p>I grew their Instagram from 0 to 100,000 and my own account from 0 to 50,000. I also grew the company&#8217;s user base by 400%. I was pretty much their only distributor.<\/p>\n<p>I learned how to make content by just making content. I flopped for four years making content. Not a single video was successful until last summer.<strong> <\/strong>Once one video did well, everything else followed.<\/p>\n<p><a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/cluely-ai-cheat-job-interviews-columbia-chungin-roy-lee-2025-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Roy, Cluely&#8217;s founder,<\/a> saw what I was doing and was a fan. He reached out and was like, &#8220;Yo, would you be interested in joining Cluely?&#8221;<\/p>\n<p>I flew out to film a YouTube video with him, and I had no intention of <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/cluely-viral-ai-cheating-startup-15-million-a16z-2025-6\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">joining Cluely<\/a>. I just wanted to do the video and get to know him.<\/p>\n<p>But he was very convincing. He showed me the grand vision. I was like, that&#8217;s pretty cool, and then we just went from there.<\/p>\n<p>Got into Cluely with zero coding skills<\/p>\n<p>I have zero technical skills. If you gave me a line of code, I wouldn&#8217;t even know what it meant.<\/p>\n<p>I knew my <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/cluely-hiring-salary-engineers-designers-chungin-roy-lee-a16z-2025-7\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">edge is in distribution<\/a>. You can create your own luck in the social media world.<\/p>\n<p>                      Related stories<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/08\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/08\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>There are very <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/business-leaders-ceo-work-life-balance-2025-6#mark-cuban-says-there-is-no-balance-for-incredibly-ambitious-people-1\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">high expectations<\/a> for everybody here at Cluely. We have very bad sleep schedules. I&#8217;ll be up until about 4 or 5 a.m., but it&#8217;s expected that you&#8217;ll work from the moment you wake up to the moment you go to bed.<\/p>\n<p>This is probably the only time in my life where I&#8217;ll be able to do something like this \u2014 sleep, eat, and breathe this office.<\/p>\n<p>I do enjoy it for now, but I know it&#8217;s not sustainable for me forever.<\/p>\n<p>              <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/68edc1c55dbc4fd10daac7b1&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:4000,&quot;aspectRatioH&quot;:3000}}\" alt=\"Daniel Min\"\/><\/p>\n<p>                      Daniel Min used social media to create his own demand and landed a job at viral AI &#8216;cheating&#8217; startup Cluely right after graduation.<\/p>\n<p>              Daniel Min\/Cluely<\/p>\n<p>            You&#8217;ll learn incredibly quickly at a startup<\/p>\n<p>The nice thing about working at a startup is that it cuts through all the BS.<\/p>\n<p>At a job where it&#8217;s like a 9-to-5, a big corporation, you can kind of get by. Like, I don&#8217;t really know what I&#8217;m doing, but I can do what I&#8217;m being told to do and figure it out somehow.<\/p>\n<p>But at a startup, everyone is expected to know what they&#8217;re doing or at least learn very quickly what they need to do.<\/p>\n<p>If you are thrown into that environment for three different summers throughout your school time, you will learn incredibly quickly.<\/p>\n<p>It probably would have been beneficial to work at a big company to see how they run, but I&#8217;ve only ever worked in startups throughout college.<\/p>\n<p>Grades aren&#8217;t important \u2014 hustling is<\/p>\n<p><a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/son-18-not-going-college-i-am-helping-with-business-2025-7\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Grades weren&#8217;t important <\/a>at all. Starting a social media club at Penn was very important. I realized that everyone wanted to do banking \u2014there&#8217;s no space for people who want to do marketing.<\/p>\n<p>I posted about the social media club I started on LinkedIn, and that was how I got my internship last summer.<\/p>\n<p>The thing I wish I had done differently then was to go deeper into content. I wasn&#8217;t sure if this could turn into an actual career, so I was deep into consulting, crypto, and all these random industries I didn&#8217;t care about because I thought it would be safer.<\/p>\n<p>If I had honed these skills since the beginning, it would have been an insane power law.<strong> <\/strong>I didn&#8217;t do that, and it&#8217;s fine because the best time to start was yesterday, and the next best time is today.<\/p>\n<p>College students should <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/inside-the-college-clubs-where-students-hustle-finance-jobs-2025-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">focus on building a skill<\/a> that makes them irreplaceable. Proving themselves at a different startup while they&#8217;re in school is probably the best way to get into a startup postgrad.<\/p>\n<p>Taking a risky bet is the least risky thing to do<\/p>\n<p>You might think I took a really risky bet by joining Cluely. It&#8217;s literally one of the most de-risk things that you can do, especially when you create your own path. I had multiple job offers at my old company, and I still get job offers today.<\/p>\n<p>I created my own demand because right now, <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/ai-cheating-startup-cluely-hire-influencer-chungin-roy-lee-2025-6\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">distribution is very hot<\/a>. This is way safer than if I were to have gone into consulting and gotten laid off.<\/p>\n<p>Marketing and social media have become so valuable. It&#8217;s a matter of who has the best brand perception.<\/p>\n<p>Do you have a story to share about working at an AI startup? Contact this reporter at <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/mailto:ktan@businessinsider.com\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">cmlee@insider.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"This is an as-told-to essay based on a conversation with Daniel Min, Cluely&#8217;s chief marketing officer. Min graduated&hellip;\n","protected":false},"author":2,"featured_media":120953,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,28527,25887,66986,841,73739,18,73743,19,73742,17,3503,73738,73740,38468,73737,73736,82,1651,73741],"class_list":{"0":"post-120952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-cheating","12":"tag-college","13":"tag-consulting","14":"tag-content","15":"tag-daniel-min","16":"tag-eire","17":"tag-good-time","18":"tag-ie","19":"tag-internship","20":"tag-ireland","21":"tag-job","22":"tag-last-summer","23":"tag-single-video","24":"tag-skill","25":"tag-social-medium-intern","26":"tag-startup-cluely","27":"tag-technology","28":"tag-thing","29":"tag-viral-ai"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/120952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=120952"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/120952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/120953"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=120952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=120952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=120952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}