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\n “BAG MAN” Book Cover; Headshot Credit: Lisa Berg
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When Frankfort joined Coach in 1979, the concept of “accessible luxury” did not exist. Over the course of 35 years, he guided the company’s growth from a $6 million family-run leather goods maker into a\u00a0$5 billion\u00a0publicly traded global powerhouse. In\u00a0BAG MAN, Frankfort shares how his “Magic Plus Logic” philosophy \u2014 combining creativity with data-driven discipline \u2014 engaged new generations of consumers and\u00a0established\u00a0an iconic new category in the fashion industry. As Todd Kahn, Coach’s CEO since 2020, states in the epilogue, “Our legacy of excellence starts with Lew. Lew motivates us. He is why I came to Coach.”<\/p>\n The book has already received praise that underscores its blend of business lessons and candid reflections on the toll of success. Designer Diane von Furstenberg calls it “a very entertaining and inspiring tale of a true American brand.” Author Arianna Huffington says, “BAG MAN\u00a0reminds us that great leadership is not just about vision and execution\u2014it’s also about self-awareness and the willingness to evolve.” NYU professor Scott Galloway describes it as “a valuable collection of hard-won business and personal insights.”<\/p>\n An opportunity to connect his legacy to the Coach of today, Frankfort tapped Coach Creative Director Stuart Vevers to help design the book. The cover features one of the house’s classic Duffle Bags, photographed and beautifully lit to show the contrasts and qualities of its leather, styled in a way that highlights the warmth and tactility of the bag. Additionally, Frankfort and Vevers collaborated on the photo insert, which features a collage style that highlights Coach’s heritage of craft.<\/p>\n Frankfort, recognized on\u00a0Barron’s\u00a0“World’s Best CEOs” and\u00a0Institutional Investor’s\u00a0“Best CEOs in America” lists, is co-founder of Benvolio Group, an investment firm focused on early-stage disruptive consumer brands. He and his wife, Bobbie, live in New York City with their two labradoodles.<\/p>\n BAG MAN: The Story Behind the Improbable Rise of Coach\u00a0By\u00a0Lew Frankfort Available wherever books are sold including Coach.com and Coach’s stores at Coach House and Hudson Yards.\u00a0<\/p>\n ABOUT COACH\u00a0 Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.<\/p>\n SOCIAL MEDIA: @Coach; #CoachNY<\/p>\n CONTACT SOURCE Coach<\/p>\n<\/a><\/p>\n
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\n Coach CEO & Brand President Todd Kahn, Chairman Emeritus and former CEO Lew Frankfort & Creative Director Stuart Vevers at the “BAG MAN” Launch Event in New York City
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Published by Harvard Business Review Press
October 14,\u00a02025\u00a0| Hardcover | 272 pages | $32.00 | ISBN 979-8892790727\u00a0<\/p>\n
<\/b>Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last\u2014for you to be yourself in.<\/p>\n
<\/b>Margaret Rogalski | [email\u00a0protected]<\/a> | 585-732-0109
Mark Fortier | [email\u00a0protected]<\/a> | 646-246-3036\u00a0<\/p>\n![\"\"](\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY96830&Transmission_Id=202510140900PR_NEWS_USPR_____NY96830&DateId=20251014\")
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