\t\t\t\tReading Time: 2 minutes<\/p>\n
New Zealand cattle breeders now have access one of the world\u2019s most advanced genomic testing services, with Performance Beef Breeders announcing a new partnership with global leader Weatherbys Scientific.<\/p>\n
The collaboration marks Weatherbys\u2019 first major partnership in the New Zealand beef sector and will give breeders the ability to access Weatherbys next-generation Bovine Versa 85K SNP chip through the DNA services of Performance Beef Breeders (PBB).<\/p>\n
Weatherbys national business development manager for Australia and New Zealand Michael-John Barry said the company is excited to expand its support for the genetics-driven improvement of beef breeds across New Zealand.<\/p>\n
\u201cNew Zealand cattle breeders are among the most progressive and innovative in the world, with a strong focus on data, performance and herd improvement,\u201d Barry said.<\/p>\n
\u201cThis partnership means we can combine PBB\u2019s trusted on-the-ground sales and support with our world-class genomic testing services to provide fast, detailed and flexible options for genotyping.<\/p>\n
\u201cThis not only expands the options available for breeders seeking genetic improvement in their herd, but it also brings cost-effective solutions due to our global scale.\u201d<\/p>\n
Barry said Weatherbys Scientific took considerable time to identify a strategic partner in NZ that could deliver premium customer service, has genuine capability in the beef genetics sector, and shares the company\u2019s customer-first values.<\/p>\n
\u201cWe were looking for a partner with strong market reach and a reputation for integrity, responsiveness and service, and we have found that in the PBB team,\u201d he said.<\/p>\n
Weatherbys Scientific, which operates internationally across livestock and equine industries, offers a suite of SNP-based genotyping and DNA profiling tests, including the next-generation Bovine Versa 85K SNP Chip, which builds upon the highly successful 50k chip.<\/p>\n
PBB NZ general manager Jamie Tait said the partnership is driven by the demand for high-quality and innovative services.<\/p>\n
\u201cGenomic testing is becoming increasingly important, even beyond the realm of stud breeding, and in the past five years we\u2019ve seen average year-on-year growth of 20%,\u201d Tait said.<\/p>\n
\u201cIt\u2019s becoming a sales tool for our breeders. But farmers have preferences which are driven by many things including quality of results, speed, simplicity and a commitment to science.<\/p>\n
\u201cThis is an opportunity to bring more choice into the New Zealand market.\u201d<\/p>\n
Barry said Weatherbys is looking forward to supporting PBB and ensuring New Zealand farmers have access to the cost-effective solutions that drive genetic gains.<\/p>\n","protected":false},"excerpt":{"rendered":"Reading Time: 2 minutes New Zealand cattle breeders now have access one of the world\u2019s most advanced genomic…\n","protected":false},"author":2,"featured_media":132942,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[18,458,19,17,133],"class_list":{"0":"post-132941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genetics","8":"tag-eire","9":"tag-genetics","10":"tag-ie","11":"tag-ireland","12":"tag-science"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/132941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=132941"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/132941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/132942"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=132941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=132941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=132941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}