{"id":14222,"date":"2025-08-21T16:23:12","date_gmt":"2025-08-21T16:23:12","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/14222\/"},"modified":"2025-08-21T16:23:12","modified_gmt":"2025-08-21T16:23:12","slug":"is-it-time-for-companies-to-retire-live-smartphone-launch-events","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/14222\/","title":{"rendered":"Is it time for companies to retire live smartphone launch events?"},"content":{"rendered":"

\"made<\/p>\n

Ryan Haines \/ Android Authority<\/p>\n

\ud83d\udde3\ufe0f This is an open thread.<\/p>\n

We want to hear from you! Share your thoughts in the comments and vote in the poll below \u2014 your take might be featured in a future roundup.<\/p>\n

So, yesterday, Google launched the Pixel 10<\/a> series. While the phones are intriguing if not spectacular, it\u2019s the livestreamed event that remained seared into my brain when I woke up this morning. The Made By Google event<\/a>, which was broadcast live and hosted by talk show host Jimmy Kimmel, featured various sports stars, celebrities, and Googlers. That sounds great, right? Well, it definitely was an experience.<\/p>\n

To be fair to Google, I\u2019ve had my qualms with live smartphone launch events for years, whether in attendance or watching a stream. But following Made by Google, I think now\u2019s the time to ask an important question: do we still need these live smartphone launch events?<\/p>\n

Don\u2019t want to miss the best from Android Authority?<\/strong><\/p>\n

For those in the \u201cabsolutely not\u201d camp, Google\u2019s Pixel 10 embargo broke an hour before, so any keen-eyed readers would\u2019ve been privy to the official news well before. The launch event showcased little we didn\u2019t already know (besides the glimpse of what could be a new Google speaker<\/a>), and what wasn\u2019t already covered previously. Some may argue that Google\u2019s budget for the event could go towards more practical marketing methods. Alternatively, it could forego the entire thing and publish a prerecorded video series detailing the new features in a more grounded manner.<\/p>\n

But those in favor could suggest that the event probably wasn\u2019t designed to appeal to the majority of us Android \u201cnerds.\u201d Lando Norris, Alex Cooper, Jonas Brothers, and Steph Curry fans had plenty to cheer about. Google also spent plenty of time courting iPhone users over to the Android side.<\/p>\n

Ultimately, I\u2019m curious about where you \u2014 the consumer \u2014 stand on live smartphone events, especially as the target audience for these shindigs.<\/p>\n

Here are some more questions:<\/b><\/p>\n