{"id":142339,"date":"2025-10-24T08:32:08","date_gmt":"2025-10-24T08:32:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/142339\/"},"modified":"2025-10-24T08:32:08","modified_gmt":"2025-10-24T08:32:08","slug":"the-financial-brokers-aiming-to-tap-into-irelands-medium-earners-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/142339\/","title":{"rendered":"The financial brokers aiming to tap into Ireland\u2019s \u2018medium earners\u2019 \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall b-it-article-body__text--left\">Tony Delaney, who racked up 11 county hurling medals with Toomevara club in north Tipperary as a young man, has taken his knack for spotting openings far beyond the pitch. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">More than a decade after leaving a career with <a href=\"https:\/\/www.irishtimes.com\/tags\/bank-of-ireland\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/bank-of-ireland\">Bank of Ireland<\/a>\u2019s <a href=\"https:\/\/www.irishtimes.com\/tags\/new-ireland\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/new-ireland\/\">New Ireland<\/a> life and pensions unit to set up SYS Financial, a firm targeting employers and private wealth clients, Delaney is seizing an opportunity to grow the business at its fastest rate yet. <\/p>\n<p class=\"c-paragraph paywall \">In the past year, SYS has agreed deals to buy 11 smaller financial brokerages around the country, leaving it on track to increase its assets under advice from \u20ac400 million to about \u20ac1.1 billion by the end of 2025. <\/p>\n<p class=\"c-paragraph paywall \">\u201cConsolidation in the broker market is only starting to gain momentum,\u201d Delaney says. \u201cAnd we\u2019ve become a go-to for brokers looking to find a partner in recent years.\u201d <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The number of deals in the pipeline for SYS means the 54-year-old is now talking about having \u20ac4 billion to \u20ac5 billion of assets under advice by the end of the decade. <\/p>\n<p class=\"c-paragraph paywall \">To get to the next level, however, SYS is considering taking on a financial investor.<\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Delaney told The Irish Times this week he was in talks with a number of parties and said the process was \u201cat an advanced stage\u201d. <\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"www.irishtimes.com\/business\/2025\/10\/22\/sys-financial-in-talks-with-potential-investors-as-broking-group-grows-at-pace\/\">Tony Delaney\u2019s SYS Financial in talks with potential investors to fund deals<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall \">While he hasn\u2019t ruled out handing over a majority equity stake, he\u2019s clear that his team will continue to be in the driving seat. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThe new investors will have to buy into our culture and not interfere with how the business is run on a day-to-day basis,\u201d he says. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThis industry is based on trust. When we are talking to firms considering selling to us, the big concern for people at the top of the firms is where their clients are going. They have to ask themselves, \u2018Can I walk down the street of my town and look former clients in the eye?\u2019.\u201d <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">While the general insurance broking sector has been the subject of a flurry of mergers and acquisitions over the past decade, consolidation in the financial advisory space \u2013 below the likes of the country\u2019s two largest banks\u2019 private banking arms and their stockbroking units, <a href=\"https:\/\/www.irishtimes.com\/tags\/davy-group\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/davy-group\/\">Davy<\/a> and <a href=\"https:\/\/www.irishtimes.com\/tags\/goodbody\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/goodbody\/\">Goodbody<\/a> \u2013 is in its infancy. <\/p>\n<p class=\"c-paragraph paywall \">And way behind the curve compared to the UK or US.<\/p>\n<p class=\"c-paragraph paywall \">But there are a few early leaders \u2013 typically backed by private equity firms, even if recurring fees, beloved by such investors, are less of a feature in the financial advisory industry than in insurance broking. <\/p>\n<p class=\"c-paragraph paywall \">These include UK-owned and private equity backed Howden Ireland, and Fairstone Ireland; the Irish unit of Aon\u2019s NFP; and Irish family-owned companies such as LHK Group and Gallivan Financial. <\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"www.irishtimes.com\/your-money\/2025\/10\/23\/how-the-irish-income-tax-system-hits-middle-earners\/\">How the Irish income tax system hits middle earners<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The market potential has also ballooned. Total net Irish household wealth has grown by 120 per cent to \u20ac1.25 trillion between the start of 2009, immediately after the financial crash, and the first quarter of this year, <a href=\"https:\/\/www.irishtimes.com\/tags\/central-bank-of-ireland\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/central-bank-of-ireland\">Central Bank of Ireland<\/a> data shows. <\/p>\n<p class=\"c-paragraph paywall \">The wealthiest 10 per cent are behind almost half of the total.<\/p>\n<p class=\"c-paragraph paywall \">But it\u2019s the expanding mass affluent, those with \u20ac100,000 to \u20ac1 million to invest, who are the prime focus of the most active consolidators. <\/p>\n<p class=\"c-paragraph paywall \">Financial assets \u2013 which strip out money tied up in family homes \u2013 have almost doubled to \u20ac555 billion over the 16 years. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">While about \u20ac253 billion was tied up in life insurance and pension entitlements at the start of this year, \u20ac212 billion was made up of deposits and currencies, the bank\u2019s latest quarterly household wealth report said. Other investments account for the rest of the \u20ac555 billion.<\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Irish households had a record of almost \u20ac169 billion on deposit with domestic financial institutions at the end of August, a separate Central Bank report has said. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">About 85 per cent of this money was in current or on-demand deposit accounts, earning average interest of just 0.13 per cent a year \u2013 and seeing its value being eroded by inflation. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Irish households have grown their wealth by an average of 8 per cent a year over the past 11 years, faster than any other country in Europe \u2013 yet they remain significantly underinvested in traditional financial investments, at only 5.5 per cent of total assets, said a report published earlier this year by Fordel, a high-net-worth wealth management firm led by former Davy director Stephen Felle. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Meanwhile, some \u20ac295 billion in wealth accumulated by \u201cretired households\u201d in the State is set to be transferred to family and others over the next couple of decades, Goodbody estimated in a report earlier this year. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The growing number of buyers of brokers in the market is tempting many owners of smaller firms as they deal with their own succession planning, rising cost of regulation and compliance, and technology, as well as fierce competition for good advisers, sector participants say. <\/p>\n<p class=\"c-paragraph paywall \">Having taken a large share of the estimated \u20ac100 million-plus proceeds from the sale of Gallivan Murphy Insurance Brokers (GMIB) to US financial services group Assured Partners three years ago, the Gallivan family of Killarney, Co Kerry, are committing a chunk of the proceeds to playing a role in driving tie-ups in the financial brokerage sector. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The family\u2019s majority-owned Gallivan Financial has completed four deals since 2023 and is preparing to announce two more in the coming weeks, said managing director Fergal Smith, who sees assets under advice reaching \u20ac1 billion by the year-end. <\/p>\n<p class=\"c-paragraph paywall \">\u201cOver the next three to five years there\u2019s going to be a lot of movement in this space. We see the number of brokers declining from about 1,200 to 700-800 over that period. We have ambitious plans to grow to a national footprint,\u201d Smith said.<\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"www.irishtimes.com\/business\/2025\/10\/21\/should-you-still-buy-gold-the-insane-rush-may-have-some-way-to-go\/\">Should you still buy gold? The \u2018insane\u2019 rush may have some way to go<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall \">\u201cWe want to build scale and provide back office and other supports to the financial planners in firms we are acquiring. The beauty for the principals of firms we have acquired is that they now have the freedom to do what they really want to do: work with their clients, while we\u2019ve taken away their main headaches.<\/p>\n<p class=\"c-paragraph paywall \">\u201cThe big thing in our industry is that a lot of financial planners are of a certain age \u2013 without a succession plan for their business. Small operators are finding it hard to scale up and attract talent. <\/p>\n<p class=\"c-paragraph paywall \">\u201cIf they join forces with a bigger business they can attract much more talent, who will be exposed to career progression and opportunities.\u201d <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\"><a href=\"https:\/\/www.irishtimes.com\/tags\/irish-life\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/irish-life\/\">Irish Life<\/a>, the country\u2019s largest life and pensions group, was one of the early players out with the cheque book. <\/p>\n<p class=\"c-paragraph paywall \">In 2018, the group bought Invesco, the Republic\u2019s largest independent corporate pensions and investments consultancy, and followed in quick succession by buying a number of other intermediaries, including Acumen &amp; Trust, APT financial advice companies and Harvest Financial Services. Irish Life ultimately rolled these into a stand-alone wealth management business in 2023 called Unio. <\/p>\n<p class=\"c-paragraph paywall \">Ian Brady, chief executive of Unio, which oversees more than \u20ac15 billion of assets, says that the almost \u20ac170 billion of deposits sitting idle in bank accounts \u2013 at a time when domestic inflation is running at close to 2 per cent \u2013 tells its own story. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThe Irish market is relatively underserved, with low levels of financial literacy,\u201d he said. \u201cWhile we\u2019re fairly good on pensions in Ireland, there is a low level of investment adoption and there is still a ferocious amount of money on deposit.\u201d <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The hope in the sector is that Minister for Finance <a href=\"https:\/\/www.irishtimes.com\/tags\/paschal-donohoe\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/paschal-donohoe\/\">Paschal Donohoe<\/a> will make good on a signal in his <a href=\"https:\/\/www.irishtimes.com\/budget\/\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/budget\/\" target=\"_blank\">Budget 2026<\/a> speech that he would look at establishing a tax-efficient savings and investment accounts regime as part of a roadmap to be published early next year to encourage investment among individuals.<\/p>\n<p class=\"c-paragraph paywall \">Donohoe said the roadmap to \u201csimplify and adapt the tax framework\u201d to encourage retail investment would take into account the European Commission\u2019s recommendation last week that Governments establish savings and investment accounts regimes.<\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"www.irishtimes.com\/your-money\/2025\/10\/02\/budget-2026-if-there-is-no-new-income-tax-package-then-what-does-this-mean-for-households\/\">Budget 2026: There will be no income tax cuts, so what does this mean for households?<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall \">Still, his move in the budget to reduce the tax rate on gains made by investment funds \u2013 including exchange-traded funds (ETFs) \u2013 from 41 per cent to 38 per cent, has been largely criticised by brokers. It fell short of a recommendation in a Department of Finance report last year that it be aligned with the 33 per cent capital gains tax rate that applies to direct investments from stocks to property.<\/p>\n<p class=\"c-paragraph paywall \">Brady said the advisory market had homework to do, too. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">\u201cThe Irish market is heavily based on upfront commissions on products that garner commissions,\u201d he said. \u201cThere is a real opportunity to change the market from product-orientation to more service-orientation, working out a client\u2019s financial goals and supporting that with extremely robust investment products solutions.\u201d <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The typical cost structure involves brokers securing 3.5 per cent to 5 per cent initial commissions from life and pension or investment firms for lump sums invested on behalf of clients, industry players say. <\/p>\n<p class=\"c-paragraph paywall \">The client then pays a so-called trail commission of about 1 per cent a year, with the broker taking about a quarter of this and the rest going to the life firm. <\/p>\n<p class=\"c-paragraph paywall \">The valuation of merger and acquisition deals varies widely, largely because of differences between firms in levels of income coming from recurring fees and commissions. In some cases, this can be as low as 20 per cent to 30 per cent, industry sources say. By contrast, recurring income usually accounts for 90 per cent of the general insurance broking business \u2013 which partly explains the wave of deals this industry has undergone in the past decade. <\/p>\n<p class=\"c-paragraph paywall \">Recurring income is higher among UK financial brokers as an overhaul of the system a decade ago \u2013 called the retail distribution review \u2013 in effect banned commissions and replaced these with upfront fees for investment advice and follow-on annual fees for ongoing services.<\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Buyers of Irish brokers also have to look closely at whether \u2013 or to what extent \u2013 their targets have been involved in putting clients into unregulated productssuch as loan notes. Such investments often involve much higher commissions, but also carry higher risk for investors and firms\u2019 reputations. <\/p>\n<p class=\"c-paragraph paywall \">Ask investors who committed hundreds of millions of euros to unregulated loan notes in the likes of Dolphin Trust (or Germany Property Group as it was renamed), which collapsed in 2021 with \u20ac107 million owed to Irish investors; Tower Trade Finance (Ireland) and investment firm Blackbee, both of which imploded in 2023; renewable energy firm Solar21, which ran into trouble two years ago and remains in middle of restructuring; and wind farm developer Arena Capital, which succumbed to examinership in September. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThe majority of people\u2019s financial goals can be met through a traditional wealth investment offering,\u201d Brady said. \u201cYou can solve for a lot of outcomes without getting into the likes of unregulated high-risk loan notes \u2013 which are also typically layered with more complicated fee structures and attractive commissions for brokers.\u201d<\/p>\n<p class=\"c-paragraph paywall \">Still, many brokers argue that loan notes can have a place in a balanced investment portfolio as long as the underlying projects are subject to thorough due diligence, have sufficient security and are subject to appropriate governance. <\/p>\n<p class=\"c-paragraph paywall \">Much of the housing being developed in recent years by medium-sized developers has been funded by loan notes \u2013 which rank behind bank loans but ahead of equity in terms of recovery if a project hits financial problems. Builders like loan notes because they can bridge a financing gap before banks will commit to funding on a development \u2013 without diluting their equity. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The Central Bank\u2019s revised consumer protection code for financial firms, due to come take effect from March, places obligations on regulated firms offering unregulated products to ensure customers understand these are not regulated. <\/p>\n<p class=\"c-paragraph paywall \">Firms must ensure branding does not contribute to the risk \u2013 or create a halo effect \u2013 of customers believing that an activity or product is regulated when it is not. <\/p>\n<p class=\"c-paragraph paywall \">Meanwhile, Brady said that a lot of younger investors were looking beyond the traditional stock and equity markets and \u201care interested in more exotic investments like crypto and private market assets \u2013 such as private equity and private credit\u201d. <\/p>\n<p class=\"c-paragraph paywall \">Advisers would need to cater for this growing international trend, particularly in private market investments, while ensuring that products were aligned with clients\u2019 life goals, he said. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Paul Merriman, CEO of the acquisitive financial planning group Fairstone Ireland, said principals of firms undergoing takeovers can step back from the heavy administrative workload and concentrate on delivering quality advice. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">Merriman\u2019s PAX Financial business, which was behind the Askpaul.ie mortgages-to-pensions advisory brand, was the original Irish target when UK-based Fairstone Group entered the market three years ago. <\/p>\n<p class=\"c-paragraph paywall b-it-article-body__text--left\">The group, backed by US private equity firm TA Associates, sealed its 12th strategic tie-up in the Republic of Ireland last week, buying Offaly-based ERA Financial, led by Aidan O\u2019Neill. <\/p>\n<p class=\"c-paragraph paywall \">Fairstone Ireland now has \u20ac2.5 billion of assets under advice. \u201cI would personally like to see us get to \u20ac5 billion by 2027,\u201d Merriman said. The total valuation of Fairstone Group deals in Ireland to date amounts to \u20ac65 million, including earnouts.<\/p>\n<p class=\"c-paragraph paywall \">Davy, which has the largest domestic wealth management business in the Republic, with \u20ac25 billion under advice in its private clients division, was an opportunistic buyer in the sector in the decade or so that followed the financial crisis, with deals including Bloxham, UK-based Sarasin &amp; Partners\u2019s Irish business and Dankse Group\u2019s wealth unit in Belfast. <\/p>\n<p class=\"c-paragraph paywall \">The firm, which is focused more on high-net-worth (HNW) individuals with at least \u20ac1 million of investable assets, has taken a breather on the deals front since it was acquired by Bank of Ireland in 2022. <\/p>\n<p class=\"c-paragraph paywall \">It has had plenty to manage, with assets rising by \u20ac8 billion since it was taken over amid strong inflows and migration of \u20ac2 billion of Bank of Ireland HNW clients\u2019 assets. <\/p>\n<p class=\"c-paragraph paywall \">However, Declan Hanley, head of Davy\u2019s private clients business, said the firm was open to getting back on the acquisitions trail \u201cif the right deals come along\u201d. <\/p>\n<p class=\"c-paragraph paywall \">\u201cThe number of people who need wealth management advice has increased measurably over the past decade,\u201d Hanley said. <\/p>\n<p class=\"c-paragraph paywall \">\u201cBut even though there has been a significant increase in HNW individuals, there is a rising tide element as well. It\u2019s potentially more important for a medium earner to have financial planning than a very high earner.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Tony Delaney, who racked up 11 county hurling medals with Toomevara club in north Tipperary as a young&hellip;\n","protected":false},"author":2,"featured_media":142340,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[10471,79,22767,28197,179,18,84272,19,17,13682,84271,46],"class_list":{"0":"post-142339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-budget","9":"tag-business","10":"tag-central-bank-of-ireland","11":"tag-davy-group","12":"tag-economy","13":"tag-eire","14":"tag-goodbody","15":"tag-ie","16":"tag-ireland","17":"tag-irish-life","18":"tag-new-ireland","19":"tag-paschal-donohoe"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115428218929491383","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/142339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=142339"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/142339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/142340"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=142339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=142339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=142339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}