{"id":143003,"date":"2025-10-24T15:36:26","date_gmt":"2025-10-24T15:36:26","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/143003\/"},"modified":"2025-10-24T15:36:26","modified_gmt":"2025-10-24T15:36:26","slug":"digital-brands-group-explores-quantum-computing-for-business-optimizations-data-protection","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/143003\/","title":{"rendered":"Digital Brands Group Explores Quantum Computing for Business Optimizations, Data Protection"},"content":{"rendered":"\n<p dir=\"ltr\">Digital Brands Group \u2014 which manufactures apparel brands such as Bailey44, DSTLD, Stateside, Sundry and Avo \u2014 is exploring how the <a href=\"https:\/\/consumergoods.com\/digital-transformation-0\" rel=\"nofollow noopener\" target=\"_blank\">next-gen technology<\/a> of quantum computing could provide various business optimization opportunities.<\/p>\n<p dir=\"ltr\">By partnering with <a href=\"https:\/\/consumergoods.com\/company\/microsoft\" rel=\"nofollow noopener\" target=\"_blank\">Microsoft<\/a>&#8216;s cloud-based Azure Quantum platform, the company expects to eventually reap benefits such as:\u00a0<\/p>\n<ul>\n<li dir=\"ltr\">Hyper-personalized recommendations through tailored product discovery for shoppers.<\/li>\n<li dir=\"ltr\">Customer clustering and segmentation that will lead to deeper behavioral insights.<\/li>\n<li dir=\"ltr\">Bolstered data protection that is better designed to safeguard sensitive consumer and transaction information against future quantum threats.<\/li>\n<\/ul>\n<p dir=\"ltr\">\u201cE-commerce is defined by data \u2014 how we secure it, how we optimize it and how we use it to engage customers,\u201d Hil Davis, CEO of Digital Brands Group, said in a statement. \u201cQuantum computing has the potential to reshape all three.&#8221;<\/p>\n<p dir=\"ltr\">By exploring initiatives in this space, Davis said the technology team can &#8220;position the company to lead in secure, intelligent and highly personalized commerce.\u201d<\/p>\n<p dir=\"ltr\">This exploration is part of the company&#8217;s technology roadmap, which includes further investments in frontier computing, AI and advanced data protection.\u00a0<\/p>\n<p dir=\"ltr\">More consumer goods companies are beginning to explore the benefits of this technology.\u00a0<a href=\"https:\/\/consumergoods.com\/company\/unilever-co\" rel=\"nofollow noopener\" target=\"_blank\">Unilever<\/a>, for example, is also working with Microsoft, which is looking to accelerate science research through <a href=\"https:\/\/consumergoods.com\/artificial-intelligence\" rel=\"nofollow noopener\" target=\"_blank\">generative AI<\/a> and high-performance computing in preparation for quantum computing.\u00a0<\/p>\n<p dir=\"ltr\">Unilever has said it expects\u00a0<a href=\"https:\/\/consumergoods.com\/unilever-deepens-quantum-computing-exploration-microsoft\" rel=\"nofollow noopener\" target=\"_blank\">quantum computing<\/a> will reduce decades of lab work down to just days, with use cases in consumer product categories such as haircare.<\/p>\n","protected":false},"excerpt":{"rendered":"Digital Brands Group \u2014 which manufactures apparel brands such as Bailey44, DSTLD, Stateside, Sundry and Avo \u2014 is&hellip;\n","protected":false},"author":2,"featured_media":143004,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262],"tags":[314,18,19,17,82],"class_list":{"0":"post-143003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-computing","8":"tag-computing","9":"tag-eire","10":"tag-ie","11":"tag-ireland","12":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115429886445334821","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/143003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=143003"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/143003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/143004"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=143003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=143003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=143003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}