{"id":144690,"date":"2025-10-25T13:39:11","date_gmt":"2025-10-25T13:39:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/144690\/"},"modified":"2025-10-25T13:39:11","modified_gmt":"2025-10-25T13:39:11","slug":"central-cee-just-turned-the-old-british-passport-into-a-g-shock-watch","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/144690\/","title":{"rendered":"Central Cee Just Turned the Old British Passport Into a G-Shock Watch"},"content":{"rendered":"

G-Shock<\/a> has once again teamed up with West London\u2019s Central Cee for one of its finest collabs yet \u2013 a limited-edition take on the DW-6900 that reimagines the classic watch in deep Bordeaux red, the colour of old British passports. <\/p>\n

\"ssss\"<\/p>\n

Casio.<\/p>\n

It’s a smart and symbolic detail, well-matched to an artist who wears his hometown on his sleeve. <\/p>\n

The \u00a3129 watch keeps everything that\u2019s made the 6900 an icon since the Nineties \u2013 its triple-graph face, shock-resistant build and easy-on-the-eye functional layout \u2013 but adds some extra layers appropriate its namesake. <\/p>\n

What to Read Next\"sss\"<\/p>\n

Casio.<\/p>\n

Flip it over and you\u2019ll find Syna\u2019s logo \u2013 the name of Central Cee\u2019s viral streetwear label \u2013 engraved on the caseback; press the backlight and the same insignia glows on the dial. <\/p>\n

Everyone involved seems to agree that the Central Cee\/ Casio<\/a> partnership was always a matter of time. <\/p>\n

\"digital<\/p>\n

Casio.<\/p>\n

A lifelong fan of the Japanese watchmaking giant, Cee has worn G-Shocks since before his chart-topping days, often pairing them with his signature tracksuits or Nike Tech Fleece<\/a> outfits.<\/p>\n

\"sss\"<\/p>\n

Casio.<\/p>\n

When he became G-Shock\u2019s European ambassador last year, it was what marketing folk like to call “organic”.<\/p>\n

This new release cements that link, bringing Cee’s own streetwear label directly into the mix. <\/p>\n

\"sss\"<\/p>\n

Casio.<\/p>\n

Founded as an extension of his music, Syna has grown into a global community built around “comfort, culture and confidence” \u2013 three words that could also describe G-Shock.<\/p>\n

As G-Shock\u2019s Head of UK Marketing, Jonny Erazo, puts it: \u201cHe embodies everything G-Shock stands for \u2013 resilience, creativity, and shaping culture.\u201d <\/p>\n

The result is a watch that connects British heritage with one of the country\u2019s most recognisable voices \u2013 a passport, if you will, from Shepherd’s Bush to the world.<\/p>\n

\u00a3129; casio.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"G-Shock has once again teamed up with West London\u2019s Central Cee for one of its finest collabs yet…\n","protected":false},"author":2,"featured_media":144691,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[341,85444,343,18,346,19,17,342,85443,82],"class_list":{"0":"post-144690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-content-type-news","9":"tag-contentid-bc7ad1d4-6406-4b18-b4a4-ac1eb2c5af9b","10":"tag-displaytype-standard-article","11":"tag-eire","12":"tag-hasproduct-true","13":"tag-ie","14":"tag-ireland","15":"tag-locale-gb","16":"tag-shorttitle-central-cee-just-turned-the-old-british-passport-into-a-g-shock-watch","17":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115435088412538853","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/144690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=144690"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/144690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/144691"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=144690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=144690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=144690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}