Meta CEO Mark Zuckerberg is getting ready to dump even more AI-generated posts into your social feeds. During an earnings call on Wednesday, Zuckerberg said the company will \u201cadd yet another huge corpus of content\u201d to its recommendations system as AI \u201cmakes it easier to create and remix\u201d work that gets shared online.<\/p>\n
\u201cSocial media has gone through two eras so far,\u201d Zuckerberg said. \u201cFirst was when all content was from friends, family, and accounts that you followed directly. The second was when we added all of the Creator content.\u201d Though Zuckerberg stops short of calling AI the third era of social media, it\u2019s clear that the technology will be heavily involved in what comes next.<\/p>\n
Zuckerberg said that recommendation systems that \u201cdeeply understand\u201d AI-generated posts and \u201cshow you the right content\u201d will become \u201cincreasingly valuable.\u201d The company has already begun embedding AI tools<\/a> across its apps and is now experimenting with dedicated AI social apps, too.<\/p>\n Meta CFO Susan Li said people generated over 20 billion images within the company\u2019s new Vibes app<\/a>, which serves up a feed of AI-generated videos, similar to OpenAI\u2019s Sora<\/a>. \u201cI think that Vibes is an example of a new content type enabled by AI, and I think that there are more opportunities to build many more novel types of content ahead,\u201d Zuckerberg added.<\/p>\n