{"id":15635,"date":"2025-08-22T07:04:10","date_gmt":"2025-08-22T07:04:10","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/15635\/"},"modified":"2025-08-22T07:04:10","modified_gmt":"2025-08-22T07:04:10","slug":"irish-fitness-racing-brand-tryka-lands-multiyear-life-style-sports-sponsorship-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/15635\/","title":{"rendered":"Irish fitness racing brand Tryka lands multiyear Life Style Sports sponsorship \u2013 The Irish Times"},"content":{"rendered":"

Irish fitness competition brand Tryka has signed a \u201cgame-changing\u201d multiyear, title sponsorship with Life Style Sports <\/a>in advance of its inaugural national event at the RDS<\/a> in October.<\/p>\n

The fitness racing brand, which was created by Freshly Chopped founder Brian Lee, has been modelled as a more accessible version of German company Hyrox<\/a>\u2019s popular indoor fitness competition.<\/p>\n

The hybrid fitness league is made up of a combination of resistance and cardio exercise and is designed for participants of all fitness levels. The race format includes a series of running intervals paired with \u201cfunctional\u201d fitness movements, with a shorter, beginner-friendly format called Tryka 500.<\/p>\n

Tryka said the deal with Life Style Sports is \u201cgame-changing\u201d and claimed it was \u201cone of the biggest ever secured by an Irish fitness start-up\u201d, but the company did not disclose the value of the deal.<\/p>\n

\u201cWe\u2019re delighted to have Life Style Sports on board as our title partner,\u201d said Mr Lee, adding that their new partner understood \u201cthe power of sport to bring people together at a local level\u201d.<\/p>\n

In partnering with Life Style Sports, Mr Lee said Tryka was \u201cset to ignite a nationwide fitness revolution\u201d and that the sponsorship would allow the business to \u201cgrow faster, reach more people and put Ireland on the map in the emerging hybrid fitness space\u201d.<\/p>\n

\"\"Why is Ireland not considered a truly rich country?<\/p>\n

As part of the deal, Life Style Sports will sell Tryka\u2019s new apparel range online and in selected stores, with the gear also available at the brand\u2019s fitness events. <\/p>\n

\u201cLife Style Sports has a deep connection to local sport and fitness culture across Ireland, and their support will help us engage more communities, create lasting impact and grow Tryka,\u201d he said. <\/p>\n

Mark Stafford, the chief executive of Life Style Sports \u2013 which has 40 stores across Ireland \u2013 said the company was \u201cproud to support an Irish-led fitness movement that\u2019s bringing people together in a new and exciting way\u201d.<\/p>\n

He said the partnership would help Life Style Sports to \u201chelp more people get active, stay motivated and experience the power of sport, no matter their starting point.\u201d<\/p>\n

The first national Tryka event is set for October 11th-12th at the RDS Simmonscourt in Dublin, with tickets costing \u20ac110 per participant. The event will be part of a 12-month race calendar, which will culminate in a season finale in the Algarve in 2026.<\/p>\n

The brand will be running community workout sessions and race simulations at affiliate gyms across the country to promote the event in October.<\/p>\n","protected":false},"excerpt":{"rendered":"Irish fitness competition brand Tryka has signed a \u201cgame-changing\u201d multiyear, title sponsorship with Life Style Sports in advance…\n","protected":false},"author":2,"featured_media":15636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[18,525,135,19,17,14175,12862],"class_list":{"0":"post-15635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-eire","9":"tag-fitness","10":"tag-health","11":"tag-ie","12":"tag-ireland","13":"tag-lifestyle-sports","14":"tag-rds"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/15635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=15635"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/15635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/15636"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=15635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=15635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=15635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}