Tinder is looking to AI to revitalize its dating app, which has now reported nine straight quarters of paying subscriber declines, as of the third quarter this year. The dating app maker, Match Group, told investors on Tuesday\u2019s earnings call that Tinder is testing a feature called Chemistry that will get to know users through questions and, with permission, will access Camera Roll photos on users\u2019 phones to learn more about their interests and personality.<\/p>\n
The feature is already being piloted in New Zealand and Australia, and will be a \u201cmajor pillar of Tinder\u2019s upcoming 2026 product experience,\u201d said Match Group CEO Spencer Rascoff. <\/p>\n
Match isn\u2019t alone in requesting access to users\u2019 private Camera Roll photos. Meta also launched a feature last month<\/a> that asks to use its AI on photos on your phone<\/a> that you haven\u2019t yet shared in order to suggest AI edits.<\/p>\n In both cases, the benefits to the end user for permitting this kind of expanded access are negligible. <\/p>\n In Match\u2019s case, the company says it will engage users with interactive questions and learn more about them using AI technology so it can recommend better, more compatible matches. Presumably, that would look something like this: if you had photos of yourself outside hiking or climbing, you might be matched with someone who shared the same outdoor hobbies. <\/p>\n While the company experiments with Tinder, Match\u2019s bottom line is taking a hit. <\/p>\n Its fourth-quarter guidance includes a $14 million negative impact on Tinder\u2019s direct revenue as a result of the product testing, Match said. This, alongside other dating industry trends, has pulled down Match\u2019s Q4 guidance to land somewhere between $865 million and $875 million, while analysts were expecting $884.2 million. <\/p>\n The company is using AI in other areas, as well, including in an LLM-powered system where Tinder nudges users before they send potentially offensive messages, asking them, \u201cAre you sure?\u201d It also uses AI to help users pick their best photos. <\/p>\n AI isn\u2019t the only thing Tinder is trying to boost subscribers and engagement, however. The company has rolled out other features, like dating \u201cmodes,\u201d double dates, facial verification, and redesigned profiles, which feature bio information on the first photo card and prompts integrated into the photo carousel. <\/p>\n Despite the product changes, Tinder faces a tough market<\/a> where some young people<\/a> are leaning away from online dating<\/a> in favor of more real-world experiences<\/a>, while online daters in the U.S. may be spending less as their disposable income shrinks, as the country flirts with recession<\/a>. <\/p>\n Match reported in Q3 that Tinder\u2019s revenue declined 3% year-over-year, and it saw a 7% decline in paying users. <\/p>\n Overall, Match\u2019s revenue and earnings were largely in line with estimates, with revenue up 2% to $914.2 million, versus an expected $915 million, and EPS of 62 cents (profit of $160.8 million), versus an expected 63 cents.<\/p>\n","protected":false},"excerpt":{"rendered":"Tinder is looking to AI to revitalize its dating app, which has now reported nine straight quarters of…\n","protected":false},"author":2,"featured_media":164878,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,1307,289,290,26408,27755,18,19,17,19054,26407,82,16247],"class_list":{"0":"post-164877","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-apps","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-dating","13":"tag-dating-apps","14":"tag-eire","15":"tag-ie","16":"tag-ireland","17":"tag-match","18":"tag-online-dating","19":"tag-technology","20":"tag-tinder"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115499135314009604","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/164877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=164877"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/164877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/164878"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=164877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=164877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=164877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}