{"id":171836,"date":"2025-11-09T18:26:27","date_gmt":"2025-11-09T18:26:27","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/171836\/"},"modified":"2025-11-09T18:26:27","modified_gmt":"2025-11-09T18:26:27","slug":"i-in-creates-new-form-of-japanese-luxury-for-ginza-lounge","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/171836\/","title":{"rendered":"I IN creates “new form of Japanese luxury” for Ginza Lounge"},"content":{"rendered":"

Shiny aluminium, washi paper<\/a> details and a reflective ceiling decorate this colour-saturated lounge in Tokyo<\/a>, which local studio I IN<\/a> designed at department store Matsuya Ginza.<\/p>\n

The VIP lounge has a white colour palette with details picked out in Edo purple \u2013 a deep purple hue that holds historical significance in Japan and used to be associated with nobility.<\/p>\n

\"LoungeThe lounge is located at the Matsuya Ginza department store<\/p>\n

“Edo purple was chosen as a subtle yet profound accent \u2013 a tone of quiet strength and dignity,” I IN<\/a> co-founder Hiromu Yuyama told Dezeen.<\/p>\n

“Against the luminous white that defines the space, it conveys both modernity and the timeless grace of Japanese aesthetics.”<\/p>\n

\"ReceptionVisitors first enter via a reception with a modernist design<\/p>\n

The studio wanted the 348-square-metre Ginza Lounge<\/a> to have a modern, luxurious feel. Located in the Matsuya Ginza store in central Tokyo, it will be reserved for the store’s VIP customers, as well as JCB cardholders<\/a>.<\/p>\n

“The project set out to express a new form of Japanese luxury \u2013 one that feels light, refined and attuned to the next generation,” Yuyama said.<\/p>\n

“In Ginza, where tradition and innovation coexist, we sought to create a space where calmness and vitality quietly intersect.”<\/p>\n

\"PurpleOne room was completely covered in Edo purple<\/p>\n

To do so, I IN used a variety of reflective and glossy materials, including aluminium tables and lacquered walls and ceilings.<\/p>\n

“Ginza, a city defined by tsuya \u2013 gloss \u2013 inspired us to work with materials that capture light and emotion,” Yuyama explained.<\/p>\n

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\n\t\t\t\t\t\t\"Green<\/p>\n

I IN creates “living lounge” for Tokyo office in museum building\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t<\/a><\/p>\n

The shiny surfaces were contrasted with more tactile natural materials, while the almost all-white interior helps bring light into the lounge.<\/p>\n

“Polished aluminium, hinoki cypress and softly illuminated washi surfaces together translate Ginza’s radiance into architecture, turning light itself into the material of the space,” Yuyama said.<\/p>\n

\"CentralPurple sofas and rugs contrast with white walls<\/p>\n

Visitors enter via a modernist reception space with a marble desk and shoji screens, which leads into a relaxing lounge section with purple sofas and steel tables.<\/p>\n

At the end of the lounge, a room entirely painted in Edo purple houses a larger table for meetings, a lacquered red display case and more lounge chairs and sofas.<\/p>\n

\"OverviewShoji screens divide the spaces<\/p>\n

Sliding shoji screens with washi-paper panels were used throughout to delineate the different spaces, while geometric paper lamps and abstract paintings add a modern touch to the space.<\/p>\n

Other recent Tokyo projects by I IN include a Blue Bottle Coffee cafe in Takanawa<\/a> and a “living lounge” in the reception of a museum building<\/a>.<\/p>\n

The photography is by Tomooki Kengaku<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Shiny aluminium, washi paper details and a reflective ceiling decorate this colour-saturated lounge in Tokyo, which local studio…\n","protected":false},"author":2,"featured_media":171837,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[365,362,363,364,80328,98104,366,18,117,54472,19,17,386,10357,12755,8639],"class_list":{"0":"post-171836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-colour","13":"tag-department-stores","14":"tag-design","15":"tag-eire","16":"tag-entertainment","17":"tag-i-in","18":"tag-ie","19":"tag-ireland","20":"tag-japan","21":"tag-sectionall","22":"tag-sectioninteriors","23":"tag-tokyo"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115521151758922189","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/171836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=171836"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/171836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/171837"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=171836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=171836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=171836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}