{"id":174050,"date":"2025-11-11T00:24:08","date_gmt":"2025-11-11T00:24:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/174050\/"},"modified":"2025-11-11T00:24:08","modified_gmt":"2025-11-11T00:24:08","slug":"dell-technologies-partners-with-studio-ulster-to-boost-virtual-entertainment-production-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/174050\/","title":{"rendered":"Dell Technologies partners with Studio Ulster to boost virtual entertainment production \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Tech giant <a href=\"https:\/\/www.irishtimes.com\/tags\/dell-technologies\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/dell-technologies\/\">Dell Technologies<\/a> is to collaborate with virtual production company Studio Ulster to develop state-of-the-art production facilities, support advanced production and fuel the studio\u2019s growth. <\/p>\n<p class=\"c-paragraph paywall \">The company already has a \u00a372 million (\u20ac82 million) virtual production facility in Belfast, developed by Ulster University in partnership with Belfast Harbour Commission and supported by Northern Ireland Screen. It offers advanced virtual production technologies and is home to CoSTAR Screen Lab, an integrated R&amp;D lab.<\/p>\n<p class=\"c-paragraph paywall \">Under the deal, Studio Ulster will have access to advanced AI and data infrastructure that will support the creation of immersive digital environments for film, TV, gaming and virtual experiences.<\/p>\n<p class=\"c-paragraph paywall \">As part of the collaboration, Dell PowerEdge servers will provide computing power for complex and resource-intensive workloads of virtual production, and the tech giant\u2019s AI capabilities will help the studio deliver cutting-edge virtual production solutions. That includes supporting next-generation data management, such as intensive motion capture and 3D\/4D scanning workflows. <\/p>\n<p class=\"c-paragraph paywall \">\u201cAs we expand our virtual production capabilities, having the right infrastructure to manage intensive computational workloads is essential,\u201d said Prof Declan Keeney, chief executive of Studio Ulster. \u201cFrom managing terabytes of daily data to unlocking AI\u2019s potential, Dell\u2019s solutions are integral to how we\u2019re using technology to develop cutting-edge solutions within the entertainment industry.\u201d<\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"https:\/\/www.irishtimes.com\/sponsored\/2023\/07\/07\/and-action-a-slick-new-film-studio-makes-belfast-co-antrim-an-a-list-location-for-hollywood\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">And action! A slick new film studio makes Belfast, Co Antrim, an A-list location for HollywoodOpens in new window<\/a>\u00a0]<\/p>\n<p class=\"c-paragraph paywall \">The new deal builds on existing relationship with Ulster University that covers health, life sciences and digital media, and will enable the company to meet the demand for high-quality, AI-enhanced content. <\/p>\n<p class=\"c-paragraph paywall \">\u201cWith AI transformation accelerating, Dell is empowering businesses across the island of Ireland to seamlessly adopt AI, drive faster insights, improve efficiency and accelerate business outcomes,\u201d said Mark Hopkins, general manager of Ireland and Northern Ireland with Dell Technologies. <\/p>\n<p class=\"c-paragraph paywall \">\u201cTogether with Studio Ulster, we\u2019re pioneering advancements in creative production, film-making and immersive experiences for global audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Tech giant Dell Technologies is to collaborate with virtual production company Studio Ulster to develop state-of-the-art production facilities,&hellip;\n","protected":false},"author":2,"featured_media":174051,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[59064,18,19,17,82],"class_list":{"0":"post-174050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-dell-technologies","9":"tag-eire","10":"tag-ie","11":"tag-ireland","12":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115528221580679072","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/174050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=174050"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/174050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/174051"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=174050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=174050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=174050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}