{"id":175082,"date":"2025-11-11T14:38:08","date_gmt":"2025-11-11T14:38:08","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/175082\/"},"modified":"2025-11-11T14:38:08","modified_gmt":"2025-11-11T14:38:08","slug":"hailey-bieber-on-motherhood-marriage-and-selling-rhode-for-1-billion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/175082\/","title":{"rendered":"Hailey Bieber on Motherhood, Marriage, and Selling Rhode for $1 Billion"},"content":{"rendered":"

In the past 10 years in the beauty industry, there have been lots of celebrity-founded brands, there have been lots of independent brands, there have been lots of outside disruptive brands. Rhode has gotten to this level so quickly. Why?<\/strong><\/p>\n

I don\u2019t know if I can exactly say why. I think that we come with a different point of view when it comes to beauty, and our assortment is super curated, super edited. I like to make these kind of staple products where it\u2019s one of everything good. And when I say that I mean one really good moisturizer, one really good blush, all these products that when I travel and when I\u2019m going out for the day\u2014things that I want to throw in my bag. And I want to make the best formula of that thing, so that I don\u2019t feel the need to go buy it from somewhere else. That was the whole ethos of launching the brand. And also having really good branding and a really good aesthetic.<\/p>\n

And I feel like for me when I\u2019m building Rhode, it\u2019s a whole universe and a whole world that I\u2019m building. And when I open up that world, my hope for why people have really gravitated towards it is that they feel like they\u2019re a part of something that is bigger than skin care. It\u2019s not just a beauty brand, it\u2019s a whole lifestyle. And that was something I feel like I really saw with the phone cases, and how they really integrated into people\u2019s day-to-day lives.<\/p>\n

Was the phone case your idea?<\/strong><\/p>\n

It was my idea. We were sitting in a meeting and I had one of those sticky cases on the back of my phone, the suction thing, and I kept sticking the lip gloss onto the suction. And I\u2019m holding it up and I\u2019m looking around the room at everyone in the meeting and we were kind of like, Oh! I\u2019m like, can someone quickly Google if this exists? Thinking a hundred percent there has to be something on Amazon. And it didn\u2019t exist! So I was like, let\u2019s try to do it as quickly as we can. And that\u2019s how the phone case was born.<\/p>\n

What is your ambition in the men\u2019s grooming or men\u2019s beauty space?<\/strong><\/p>\n

Honestly, I really feel like skin care is genderless. It doesn\u2019t need to be geared towards specifically men or specifically women. Now I do understand that with men, that there\u2019s certain grooming things that are needed, beards and all that kind of thing. But for me, my whole thing with Rhode was that I really wanted it to be a skin-care brand that was super elevated and chic in the coloring and the packaging, so that if your boyfriend went into your bathroom and wanted to use something, they wouldn\u2019t feel like, Oh, this is really girly and everything is pink. My husband uses Rhode, and has since the beginning and loves it, and I have a lot of male friends that are obsessed with it and use it. And I\u2019ve put a lot of guys who never really were into skin care onto the Rhode stuff, tons of Justin\u2019s friends, and they come back to me and they\u2019re like, \u201cI ran out of my cleanser, I need more.\u201d And that, to me, makes me so happy, because I think that skin care is for everybody and everybody should have access to a great skin-care routine, and it doesn\u2019t take much to have a great skin-care routine. Even if you\u2019re just washing your face and putting on moisturizer at night, that\u2019s doing a lot more than doing nothing.<\/p>\n","protected":false},"excerpt":{"rendered":"In the past 10 years in the beauty industry, there have been lots of celebrity-founded brands, there have…\n","protected":false},"author":2,"featured_media":175083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[434,1067,18,117,99720,19,17,361,93265,804,8077],"class_list":{"0":"post-175082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-culture","10":"tag-eire","11":"tag-entertainment","12":"tag-gq-cover-story","13":"tag-ie","14":"tag-ireland","15":"tag-magazine","16":"tag-men-of-the-year","17":"tag-onecolumn","18":"tag-textbelowcentergridwidth"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115531579768575721","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/175082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=175082"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/175082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/175083"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=175082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=175082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=175082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}