{"id":175252,"date":"2025-11-11T16:48:11","date_gmt":"2025-11-11T16:48:11","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/175252\/"},"modified":"2025-11-11T16:48:11","modified_gmt":"2025-11-11T16:48:11","slug":"sketchfab-mandates-ai-disclosure-epic-games-accounts","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/175252\/","title":{"rendered":"Sketchfab mandates AI disclosure, Epic Games accounts"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Asset store Sketchfab will now require a &#8220;CreatedWithAI&#8221; label on all models created by generative AI, as well as Epic Games accounts.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Via a press release, the company announced an update to its Terms of Use starting December 11, 2025. For starters, new users who sign up to the site will use Epic Games accounts. Epic <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.epicgames.com\/site\/en-US\/news\/sketchfab-is-now-part-of-epic-games\" rel=\"nofollow noopener\">acquired the store<\/a> back in July 2021.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">More notably, Sketchfab is also rolling out a mandate for gen AI assets. Previously, the store only required the &#8220;CreatedWithAI&#8221; label on models that were made available for sale or download. Now, this requirement applies to every AI-generated model, regardless of whether people can download it or not.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;This helps maintain transparency across the community and makes it easier to discover the type of content you&#8217;re most interested in,&#8221; reads the announcement. &#8220;New search filters\u2014 which rely upon accurate labeling of models as &#8216;CreatedWithAI&#8217;\u2014will enable you to find or exclude AI-generated content.&#8221;<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In addition, Sketchfab said that, in some cases, if the site detects models have been created with gen AI, it &#8220;may&#8221; assign the label to those models.<\/p>\n<p>Epic Games continues to be open to generative AI<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">As we near closer to the end of 2025, game developers are still <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/business\/developers-still-aren-t-warming-up-to-generative-ai\" rel=\"nofollow noopener\">not warming up to generative AI,<\/a> and some of them are being more worried than ever that the technology <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/business\/devs-are-more-worried-than-ever-that-generative-ai-will-lower-the-quality-of-games\" rel=\"nofollow noopener\">will lower the quality of games<\/a>.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.gamedeveloper.com\/business\/digiphile-is-a-new-charitable-storefront-from-a-group-of-humble-bundle-veterans\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Digiphile is a new charitable discovery platform from a group of Humble Bundle veterans<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">That being said, Epic Games has remained open to using gen AI. In 2023, CEO Tim Sweeney said that &#8220;we shouldn&#8217;t assume all generative AI is terrible or infringing.&#8221;<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In 2022, Epic released <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/business\/epic-shares-policy-for-ai-artwork-on-artstation\" rel=\"nofollow noopener\">an official policy regarding AI artwork<\/a> on the portfolio website Artstation, which Epic owns. Back then, the company said that it believes artists &#8220;should be free to decide how their art is used, and simultaneously we don&#8217;t want to become a gatekeeper with site terms that stifle AI research and commercialization when it respects artists&#8217; choices and copyright law.&#8221;<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Returning to 2025, Epic <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/production\/epic-buys-ai-powered-3d-asset-tagging-technology-loci\" rel=\"nofollow noopener\">acquired the AI-powered 3D asset tagging technology Loci<\/a> back in April for an undisclosed fee. Loci&#8217;s computer models have been trained on over 1 million 3D assets, which it claims lets them &#8220;understand just about any visual style.&#8221;<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Regarding the integration with the platform, Lucia Specia, director of Epic&#8217;s Machine Learning Solutions team, said that &#8220;Epic creates and hosts a huge amount of 3D content across our ecosystem, and we are always looking for ways to automate artist workflows and improve discoverability of content.&#8221;<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;We look forward to working with the Loci team to develop novel AI tools to improve how our community creates and modifies 3D content across Fab, Unreal Engine, and our entire ecosystem,&#8221; Specia added at the time.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.gamedeveloper.com\/business\/sony-says-destiny-2-has-underperformed-since-it-acquired-bungie\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Sony says Destiny 2 has underperformed since it acquired Bungie<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Fab refers to <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.gamedeveloper.com\/production\/asset-marketplace-fab-is-now-accessible-in-the-epic-games-launcher\" rel=\"nofollow noopener\">another asset marketplace<\/a>, which was bundled into the Epic Games Launcher back in September.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;Access Fab&#8217;s entire library of diverse assets\u2014and all of your Fab acquisitions\u2014without having to leave the Launcher,&#8221; explained Epic in a brief announcement. &#8220;You can also batch add-to-cart, batch download, and batch export assets directly to your favorite digital content creation (DCC) tool with one click, simplifying your workflow.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Asset store Sketchfab will now require a &#8220;CreatedWithAI&#8221; label on all models created by generative AI, as well&hellip;\n","protected":false},"author":2,"featured_media":175253,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[18,19,17,82],"class_list":{"0":"post-175252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-eire","9":"tag-ie","10":"tag-ireland","11":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115532090835344434","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/175252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=175252"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/175252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/175253"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=175252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=175252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=175252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}