Hailey Bieber has enjoyed huge success with her brand<\/p>\n
Hailey Bieber wouldn’t have considered selling Rhode for less than $1 billion.<\/p>\n
The 28-year-old model announced plans to sell her skin care brand to beauty company E.l.f. for $1 billion earlier this year, and Hailey has now revealed that she had no real ambition to sell the company before receiving the eye-watering offer.<\/p>\n
Hailey – who is married to pop star Justin Bieber – told GQ: “I always said that I would never sell the company unless it was a billion dollars.<\/p>\n
“I was just like, it\u2019s going to be this or I am not doing it. That was my goal. But also it was not always entirely my goal to sell the company.<\/p>\n
“I thought if the right opportunity came along and the right home for it came along, then I would definitely consider it. And I think with E.l.f., all of the boxes that I would want to check to find a home for it, they checked them and then some.<\/p>\n
“But of course when you hear that it\u2019s a real thing and the number is real and that\u2019s a real situation being put in front of you, it\u2019s definitely like, Whoa. Okay. It is very cool.”<\/p>\n
Rhode launched at Sephora stores earlier this month, and Hailey admits that the brand’s success has exceeded her own expectations.<\/p>\n
The model said: “For me, everything with Rhode, I have my hopes for it, and then I feel like it always exceeds my hopes and expectations. Everything that has happened with this brand has far eclipsed anything I could have ever dreamed of and hoped for.<\/p>\n
“With Sephora, I personally wasn\u2019t expecting that to be the result. Obviously, I really wanted to push it and have it be the best launch that we could have it be. I really wanted it to be the biggest launch in Sephora\u2019s history. I was hopeful that we would do that and that we could do that, but I thought because it was going to be on shelves, maybe it would take away a little bit of the desire to get it so quickly, because it would be in stock and it would be in stores. So I definitely was still surprised to see it go the way that it did.”<\/p>\n","protected":false},"excerpt":{"rendered":"Hailey Bieber has enjoyed huge success with her brand Hailey Bieber wouldn’t have considered selling Rhode for less…\n","protected":false},"author":2,"featured_media":176007,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[9,434,1063,18,117,1831,19,1826,17,5,1828,1827,1829,1830,66],"class_list":{"0":"post-176006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-breaking-news","9":"tag-celebrities","10":"tag-daily-news","11":"tag-eire","12":"tag-entertainment","13":"tag-global-news","14":"tag-ie","15":"tag-inkl","16":"tag-ireland","17":"tag-news","18":"tag-news-app","19":"tag-news-headlines","20":"tag-news-today","21":"tag-today-news","22":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115534438697844478","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/176006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=176006"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/176006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/176007"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=176006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=176006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=176006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}