{"id":179293,"date":"2025-11-13T23:10:15","date_gmt":"2025-11-13T23:10:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/179293\/"},"modified":"2025-11-13T23:10:15","modified_gmt":"2025-11-13T23:10:15","slug":"disney-user-generated-ai-content-analysis","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/179293\/","title":{"rendered":"Disney+ User-Generated AI Content: Analysis"},"content":{"rendered":"

So much of the fear around artificial intelligence is that movie studios are going to use generative-AI<\/a> to replace writers, directors, visual artists, and even actors<\/a> and pump out entire films and shows with Sora 2 or other models. Cooler heads have had to prevail and show there are right ways about approaching generative-AI<\/a> and doing so with an artist focus<\/a>, insisting that jobs will evolve rather than be replaced and that there\u2019s no replacing good storytelling. <\/p>\n

But today on Disney\u2019s earnings call, CEO Bob Iger gave a better hint about how conglomerates like his are really thinking about generative AI video, and it doesn\u2019t have to do with whether or not \u201cZootopia 3\u201d is going to look like a Coca-Cola or Toys \u2018r Us ad.<\/p>\n

\"Nicolas<\/a> \"Michael<\/a> <\/p>\n

\u201cThe other thing that we\u2019re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+<\/a> with a much more engaged experience, including the ability for them to create user-generated content and to consume user-generated content \u2014 mostly short-form \u2014 from others,\u201d Iger said on Thursday\u2019s call.<\/p>\n

Iger didn\u2019t elaborate too much more than that, but explained that it\u2019s one of the big technology shifts that Disney+ is undergoing, in addition to \u201cgame-like features\u201d that can be driven by Disney\u2019s partnership with \u201cFortnite\u201d maker Epic Games. He did later say though that they\u2019ve had \u201cproduction conversations\u201d with several AI companies (he didn\u2019t say which) in the hopes that any agreement would \u201creflect our need to protect the IP.\u201d <\/p>\n

Let\u2019s break down what user-generated AI content on Disney+ actually means. Disney would in theory be granting its users the tools to make short-form, social media friendly videos that would allow people to play with Disney IP in (virtually) whatever way they wanted, all for the subscription fee of Disney+ or the Disney bundle. Make your own song from \u201cMoana,\u201d your own episode of \u201cBluey,\u201d<\/a> your own custom battle with Darth Vader, or maybe even make yourself one of the Avengers fighting alongside Captain America. How many kids \u2014 and a lot of their parents or childless Disney adults \u2014 wouldn\u2019t like the sound of that? You could then make those videos viewable and shareable on the platform, which gives Disney+ an incredible amount of new content and the likelihood that people would spend a whole lot more time watching and engaging with various videos all without leaving the Disney+ platform. <\/p>\n

Some AI companies have already gotten privy to what that could mean and have been trying to build it themselves. Showrunner bills itself as the Netflix of AI<\/a>, with a collection of shows it has generated through AI, and then allowing viewers to make their own episodes of those series using the same world-building model that can then be watched by others and become canon for the show. <\/p>\n

The creator of that platform, Edward Saatchi, even told us that\u2019s where he believed Lionsgate was heading when it formed a creative partnership with Runway<\/a>. While Lionsgate is for now using it for pre-vis storyboarding, there\u2019s a future where Lionsgate sells access to an app that lets you generate your own ending to the next \u201cJohn Wick\u201d movie or \u201cHunger Games. In that instance, Lionsgate granted Runway permission to use its IP to train AI models, and Lionsgate would call the shots about what you can and can\u2019t do with its IP.<\/p>\n

If you\u2019re Disney, you\u2019re even more aware and concerned with how your IP is used than almost anyone. Just one look into the \u201cDisney Vault<\/a>\u201d tells you all you need to know about how protective Disney has historically been with its intellectual property. If kids are going to be the ones generating AI material, it would have to be extremely careful about what the models could generate, to avoid it being violent, sexual, or offensive material in nature. <\/p>\n

\"\"<\/p>\n

Disney though has already shown its willingness to be a bit more flexible with its IP. Its deal with Epic Games has led to \u201cFortnite\u201d introducing an entire \u201cSimpsons\u201d world into the game, with players getting to run around Springfield shooting opponents as Marge Simpson<\/a> or even doing coordinated gang-ups of Homer Simpson taking down Peter Griffin<\/a> (kids these days are insane). There will be more of that sort of meme-worthy content to come, and Disney wants to monetize it if it can. <\/p>\n

One wonders why Disney would try and build its own platform when there\u2019s already an enormous amount of AI slop out there on the web<\/a>. It could just call it a day and create a licensing deal with some AI companies and let them go to town, but Disney already universally opted out of OpenAI generating its IP in Sora 2<\/a>. By doing so, it can find the right partner that would help better protect its IP and help monetize it for them properly. <\/p>\n

Does all of this raise a whole lot of questions about how creators are getting paid when Disney\u2019s custom AI models are trained on its creators\u2019 work? You bet it does, and it\u2019s a big hurdle to getting even this to be a reality despite Disney+\u2019s tech soon being capable. <\/p>\n

But if Disney can figure it out in a safe model that pays and protects everyone appropriately, it could become a model that other studios would look to adopt themselves for their own IP.<\/p>\n","protected":false},"excerpt":{"rendered":"So much of the fear around artificial intelligence is that movie studios are going to use generative-AI to…\n","protected":false},"author":2,"featured_media":179294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,1887,18,597,19,17,82],"class_list":{"0":"post-179293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-disney","12":"tag-eire","13":"tag-film","14":"tag-ie","15":"tag-ireland","16":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115544917758227062","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/179293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=179293"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/179293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/179294"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=179293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=179293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=179293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}