{"id":180212,"date":"2025-11-14T11:14:13","date_gmt":"2025-11-14T11:14:13","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/180212\/"},"modified":"2025-11-14T11:14:13","modified_gmt":"2025-11-14T11:14:13","slug":"lative-raises-7-5m-in-funding-to-grow-ai-sales-planning-platform-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/180212\/","title":{"rendered":"Lative raises $7.5m in funding to grow AI sales planning platform \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Irish-headquartered software start-up Lative has raised $7.5 million (\u20ac6.4 million) in funding to further develop its <a href=\"https:\/\/www.irishtimes.com\/tags\/artificial-intelligence\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/artificial-intelligence\/\">artificial intelligence<\/a> (AI) sales planning platform. <\/p>\n<p class=\"c-paragraph paywall \">The company, which was established in 2022, specialises in sales performance, efficiency and planning. The funding will be used to support product development and its go-to-market function. <\/p>\n<p class=\"c-paragraph paywall \">Cofounded by former Sage and Citrix operations leaders Werner Schmidt and Laura Tortosa Sancho, Lative unifies the sales planning process into a cloud-based platform. The technology helps companies get a greater understanding of their sales performance, cost efficiency and return on investment, and easily simulate future capacity and investment plans so companies can hire in the right areas of their business.<\/p>\n<p class=\"c-paragraph paywall \">\u201cWe saw the same issue over and over again, in every company we worked in \u2013 sales planning was slow, manual, and stuck in spreadsheets,\u201d said Mr Schmidt, Lative\u2019s chief executive. \u201cWe built Lative to change that, and to give sales teams real-time visibility and confidence so every decision is informed, not guessed in this critical activity for go-to-market organisations. Every sales organisation needs to plan and track execution, and it\u2019s mainly done in spreadsheets today. Now there\u2019s a better way.\u201d<\/p>\n<p class=\"c-paragraph paywall \">The funding round was co-led by Act Venture Capital and Senovo VC, with <a href=\"https:\/\/www.irishtimes.com\/tags\/elkstone\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/elkstone\/\">Elkstone<\/a>, <a href=\"https:\/\/www.irishtimes.com\/tags\/enterprise-ireland\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/enterprise-ireland\/\">Enterprise Ireland<\/a>, WestWave Capital, Handshake Ventures and Shuttle also participating. Elkstone is a follow-on investor in the company, having supported previous fundraising including a seed round last year. <\/p>\n<p class=\"c-paragraph paywall \">\u201cNew AI consumption models now need better tooling to manage complexity,\u201d said Andrew O\u2019Neill, principal at Act. \u201cWerner, Laura, and their team are defining a new category with an exciting AI roadmap.\u201d<\/p>\n<p class=\"c-paragraph paywall \">Lative is capitalising on a sales performance management market that is projected to exceed $7 billion by 2030. Lative counts Version 1, Intercom, Seismic and Aiven among its customers. <\/p>\n","protected":false},"excerpt":{"rendered":"Irish-headquartered software start-up Lative has raised $7.5 million (\u20ac6.4 million) in funding to further develop its artificial intelligence&hellip;\n","protected":false},"author":2,"featured_media":180213,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,289,290,18,40166,12586,19,17,82],"class_list":{"0":"post-180212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-eire","12":"tag-elkstone","13":"tag-enterprise-ireland","14":"tag-ie","15":"tag-ireland","16":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115547764384889280","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/180212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=180212"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/180212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/180213"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=180212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=180212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=180212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}