{"id":189630,"date":"2025-11-19T21:21:15","date_gmt":"2025-11-19T21:21:15","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/189630\/"},"modified":"2025-11-19T21:21:15","modified_gmt":"2025-11-19T21:21:15","slug":"cash-strapped-rte-to-spend-over-e130000-on-emotionally-resonant-tv-ad-celebrating-its-legacy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/189630\/","title":{"rendered":"Cash-strapped RT\u00c9 to spend over \u20ac130,000 on \u2018emotionally resonant\u2019 TV ad celebrating its legacy"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"The RT\u00c9 campus in Donnybrook, Dublin. Photo: Gareth Chaney\" src=\"https:\/\/www.europesays.com\/ie\/wp-content\/uploads\/2025\/11\/1763587275_290_03693dd3-297d-4e84-902c-423b68e626f0.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">The RT\u00c9 campus in Donnybrook, Dublin. Photo: Gareth Chaney<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Cash-strapped RT\u00c9 is planning to spend over \u20ac130,000 making an \u201cemotionally resonant\u201d TV commercial celebrating 100 years of public service media and its own legacy in Ireland.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The 45-second TV commercial and a 40-second audio version will air next year to coincide with the centenary of the first radio broadcast by RT\u00c9\u2019s precursor, 2RN, in 1926.<\/p>\n","protected":false},"excerpt":{"rendered":"The RT\u00c9 campus in Donnybrook, Dublin. Photo: Gareth Chaney Cash-strapped RT\u00c9 is planning to spend over \u20ac130,000 making&hellip;\n","protected":false},"author":2,"featured_media":189631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[18,117,19,17,81745],"class_list":{"0":"post-189630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-eire","9":"tag-entertainment","10":"tag-ie","11":"tag-ireland","12":"tag-news-in-90-seconds"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115578463010033960","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/189630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=189630"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/189630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/189631"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=189630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=189630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=189630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}