{"id":191876,"date":"2025-11-21T03:16:16","date_gmt":"2025-11-21T03:16:16","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/191876\/"},"modified":"2025-11-21T03:16:16","modified_gmt":"2025-11-21T03:16:16","slug":"alison-boshoff-victorias-secret-posh-planning-to-sell-100m-beauty-and-fashion-brand","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/191876\/","title":{"rendered":"ALISON BOSHOFF: Victoria’s secret: Posh ‘planning to sell’ $100m beauty and fashion brand"},"content":{"rendered":"

Is Victoria Beckham<\/a> about to (finally) make a killing in business?<\/p>\n

Reports are circulating in the trade press that her fashion and beauty lines are up for sale \u2013 and sources close to the pop star-turned-fashionista tell me that it may happen.<\/p>\n

Rather than offer a denial, one source said they are \u2018always thinking about growth and future opportunities\u2019 \u2013 rather as fellow British designer Stella McCartney<\/a> did, when she sold a huge stake in her business to the French luxury giant LVMH (only to later buy it back… but that\u2019s another story).<\/p>\n

Another source indicated there won\u2019t be any comment until after any sale completes, which definitely makes the plot feel thickened.<\/p>\n

The intrigue began when the business newsletter Puck reported last Friday: \u2018Victoria Beckham is indeed for sale, and the company has engaged [bankers] Rothschild & Co to facilitate a process.\u2019<\/p>\n

Leading beauty industry journalist Rachel Strugatz added: \u2018I\u2019d heard recently that Victoria Beckham, inclusive of its fashion and beauty businesses, was either in market or planning to go to market<\/a>, but a person who\u2019s viewed the relevant financial materials confirmed [that it is for sale].\u2019<\/p>\n

Strugatz went on to say that it is \u2018actually a far bigger business than most people think\u2019. \u2018I\u2019ve learned the brand is on track to hit $100 million in net sales this year; about 70 per cent of which come from its website.\u2019<\/p>\n

\"Reports <\/p>\n

Reports are circulating in the trade press that Victoria Beckham’s fashion and beauty lines are up for sale\u00a0<\/p>\n

Famously, Victoria has struggled to make a profit and the last financials filed show a \u00a34.8 million loss; plus loans \u2013 from her, her husband David and investors NEO \u2013 standing at \u00a36.2 million<\/a>.<\/p>\n

The couple have been propping up the business from their personal fortunes since it launched in 2008, while investment house NEO stepped in back in 2019 with a \u00a330 million injection. Victoria said in her recent Netflix documentary that this saved the business.<\/p>\n

It is notoriously difficult to make money in fashion. But Victoria\u2019s beauty business is a runaway success, with sales of online cosmetics up 24 per cent in 2024.<\/p>\n

She sells one of her \u00a332 eyeliner pencils every 30 seconds. And she has just launched a foundation which is causing a sensation. The Foundation Drops cost \u00a3104 for 30ml (enough to fill an egg cup). And despite the eye-watering price, eight out of the 19 shades have sold out online.<\/p>\n

The drops have been formulated with the help of scientist and skincare brand founder Augustinus Bader and the promise is that the \u2018minimalist formula\u2019 melts into your skin.<\/p>\n

It\u2019s the beauty business, and not Victoria\u2019s beloved fashion, which will be the big draw for a potential buyer.<\/p>\n

Deals in which big brands snap up smaller ones are relatively commonplace in beauty.<\/p>\n

In 2023, luxury house Kering bought perfumier Creed for $3.5 billion. And more recently, L\u2019Oreal bought Kering\u2019s beauty division for $4.7 billion.<\/p>\n

Hailey Bieber\u2019s make-up brand Rhode was taken over by cruelty-free cosmetics range e.l.f.<\/a> (Eyes Lips Face) for nearly $1 billion earlier this year.<\/p>\n

A spokesman for Mrs Beckham refused to comment on a potential sale.<\/p>\n

Gwynnie: I screwed up my screen test (but I still got the job)\u00a0 \"\" <\/p>\n

She may have an Oscar \u2013 but Gwyneth Paltrow candidly admits she did a \u2018s***\u2019 camera test for her return to acting in the forthcoming ping-pong movie Marty Supreme.<\/p>\n

Even worse, the retired acting superstar was playing … a retired acting superstar.<\/p>\n

In the film, based on the life of table tennis champion Marty Reisman, Paltrow is movie star Kay Stone, who has a fling with Marty (Timothee Chalamet). I\u2019m told that there are three \u2018awkward\u2019 love scenes between Paltrow, 53, and Chalamet, 29, in it.<\/p>\n

The actress, who based her portrayal on Grace Kelly, said: \u2018I was really nervous when we did the camera test. I was s***. I hadn\u2019t been in front of a camera in so long. I felt very self-conscious \u2014 and very happy that I had the costumes and hair and stuff, because it helped ground me.\u2019<\/p>\n

Paltrow hadn\u2019t acted in seven years and joked that she only went back to it<\/a> because her children \u2014 Apple and Moses \u2014 had now left home.<\/p>\n

The film is out on Christmas Day, and there is already a lot of buzz around it, particularly Chalamet\u2019s performance.<\/p>\n

British pair take on a legendary quest… a live-action Zelda film\u00a0 \"\" <\/p>\n

British newcomers Bo Bragason, 21, and Benjamin Evan Ainsworth, 17, will play Princess Zelda and hero Link in the much-anticipated The Legend Of Zelda live-action film, which has just started shooting in New Zealand.<\/p>\n

Bragason, born in Chichester but raised in Belgium, had a role in The Jetty and was the sister of one of the abused schoolgirls in Three Girls. She was also in the Sky vampire comedy The Radleys. Her mother lives in Knutsford, Cheshire, and has a furniture business.<\/p>\n

Co-star Evan Ainsworth went to drama school in Hull and got his break, aged ten, playing a schoolboy in Emmerdale. More recently he voiced the title character in Disney\u2019s live-action Pinocchio.<\/p>\n

The Legend Of Zelda is one of the biggest video games ever made \u2013 Nintendo says it has sold 150 million copies on various platforms since the franchise launched in 1986.<\/p>\n

The film version will come out in the spring of 2027.<\/p>\n

A Minecraft Movie, based on the hugely popular computer game and starring Jason Momoa and Jack Black<\/a>, was a smash hit earlier this year.<\/p>\n

The curious case of the missing Knives Out murder victim\u00a0 \"\" <\/p>\n

Is there a cadaver-shaped plot hole in Knives Out: Wake Up Dead Man?<\/p>\n

The film \u2013 the third in the murder-mystery series featuring Daniel Craig as Southern-fried private eye Benoit Blanc<\/a> (centre right) \u2013 is out next week in cinemas, and streaming on Netflix from December 12.<\/p>\n

No spoilers, but having seen (and greatly enjoyed) it at the BFI London Film Festival last month, I think that we are one dead body short at the end of the movie.<\/p>\n

After Barbenheimer… are we going to have The Moana-ssey?<\/p>\n

Chris Nolan\u2019s epic The Odyssey is out next summer and has set a release date of July 17. Disney is also shooting for the high summer audiences with its epic tale of adventure: a live-action Moana. That is pencilled in for July 10, but things can change.<\/p>\n

In 2023, Barbie and Oppenheimer opened on the same date, leading to a phenomenon where cinema-goers binged both in a single day.<\/p>\n

Oh, dear. Black Bear, the distributor for Christy, the new Sydney Sweeney boxing film, has declined to report its box-office tally for week two after its horror debut in North America, taking a meagre $1.6 million.<\/p>\n

The Running Man whiffed last weekend as well. Cue the pundits lining up to blame everything from IP fatigue (audiences getting bored of over-exploited \u2018intellectual property\u2019) to poor marketing and the story being \u2018too male\u2019.<\/p>\n

Thank heavens for Wicked: For Good, which opens this weekend and is expected to take $200m globally.<\/p>\n

\"\" <\/p>\n

You can\u2019t buy a Vogue cover but… This week it was announced that Jeff and Lauren \u2018Sanchez Bezos\u2019, as they are now calling themselves<\/a>, are the primary donors who are making the Met Gala possible this year.<\/p>\n

The glitzy event is, of course, run by Vogue\u2019s Anna Wintour, who obligingly put the Amazon boss and his bride on the digital cover of her magazine when they married in June.<\/p>\n

How lee cleaned up selling a load of Red Rum\u00a0 \"\" <\/p>\n

It sounds like one of his far-fetched fabrications on the panel show Would I Lie To You?, but Lee Mack says that when he was a stable boy at Ginger McCain\u2019s yard he used to shift manure by claiming it was Red Rum\u2019s.<\/p>\n

Mack said that after leaving school at 15, he ended up mucking out at the stables, which were home to the legendary steeplechaser (pictured with McCain) \u2013 the only horse to win the Grand National three times.<\/p>\n

\u2018I used to go door to door, selling horse manure: 50p a bag. They\u2019d say: \u201cNo, we\u2019re all right, thanks.\u201d Then I\u2019d go: \u201cIt\u2019s not any horse manure… it\u2019s Red Rum\u2019s horse manure.\u201d \u2019<\/p>\n

He added: \u2018It might have been! Some of it will have been. But a lot of it probably wasn\u2019t.<\/p>\n

\u2018And they\u2019d go: \u201cStay there \u2013 I\u2019ll get my 50p.\u201d’<\/p>\n","protected":false},"excerpt":{"rendered":"Is Victoria Beckham about to (finally) make a killing in business? Reports are circulating in the trade press…\n","protected":false},"author":2,"featured_media":191877,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[79,118,18,19,17,127,438,11261],"class_list":{"0":"post-191876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-dailymail","10":"tag-eire","11":"tag-ie","12":"tag-ireland","13":"tag-netflix","14":"tag-tvshowbiz","15":"tag-victoria-beckham"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115585521346211941","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/191876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=191876"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/191876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/191877"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=191876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=191876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=191876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}