Visa has dropped its latest campaign starring BLACKPINK’s Jennie Kim, sending fans and Blinks across the APAC region into a frenzy. Released yesterday without warning, the video tells viewers: \u201cSome journeys don\u2019t look for the spotlight \u2014 they bring it with them. Go further and #TravelLikeJennie.\u201d The clip went live across Visa\u2019s Instagram accounts in Indonesia, Malaysia, Singapore, Hong Kong, Korea, Japan, and the Asia Pacific region, as well as on @genvisa\u2019s TikTok page.<\/p>\n
The timing is no coincidence. With BLACKPINK’s ongoing DEADLINE world tour already covering Kaohsiung, Bangkok, and Jakarta, and upcoming stops in the Philippines, Singapore, Tokyo, and Hong Kong<\/a>, fans are gearing up for international travel to catch the group live. Visa\u2019s release taps into this excitement, with fan pages sharing the video widely, amplifying the brand\u2019s reach among the fandom.<\/p>\n Don’t miss:\u00a0Visa redefines \u2018Everywhere you want to be\u2019 for the next generation <\/a><\/b><\/p>\n The video has performed strongly so far. On Visa Korea\u2019s account alone, it has racked up over 634,000 views and 66,000 likes within 20 hours of posting. Fans praised Jennie\u2019s stunning visuals, and some speculated about a potential \u201cRuby Experience\u201d tour extension across the APAC region.<\/p>\n The campaign video, set to Jennie\u2019s own song like JENNIE, opens with a silhouette and the words \u201cVisa presents JENNIE Road to Ruby.\u201d It follows the star through scenes of travel, reflecting on the highs and lows of life on tour: \u201cFirst light. Fast gates. Slow hours. Busy minds. Long nights. Every night. Sound check. Reality check. Bright lights. Loud silence. Breath pound.\u201d The narrative then transitions to clips of Jennie performing on stage, with her voiceover reflecting on ambition and perseverance: \u201cHuge dreams. Fully alive. Every moment moves you closer to where you want to be.\u201d<\/p>\n The spot closes with a clever nod to her song lyrics: \u201cDream like Jennie. Travel like Jennie. Pay like Jennie.\u201d Beyond social media, the campaign has also featured prominently on Visa\u2019s APAC homepages. Clicking \u201cStart travelling like Jennie\u201d directs users to a travel support page, where the video is replayed alongside tips, offers, and perks for customers using Visa on their journeys.<\/p>\n MARKETING-INTERACTIVE\u00a0has reached out to Visa for further information.<\/p>\n This campaign builds on Visa\u2019s ongoing collaboration with Jennie. Earlier this year, the partnership launched with the Ruby Experience Tour, which culminated in the one-off concert VISA LIVE: JENNIE IN PARIS at Z\u00e9nith Paris \u2013 La Villette on 21 March. With “Road to Ruby”, Visa continues to merge pop culture with travel inspiration, encouraging fans to embrace ambition and adventure in true Jennie style.<\/p>\n The “Road to Ruby” campaign video, which closes off with the line “Everywhere you want to be”<\/a>, follows Visa’s newly launched global brand campaign in March which reimagined its iconic tagline\u00a0for a new generation. The film, titled Typewriter, aimed to embody Visa’s philosophy that progress is more than just the destination.<\/p>\n The one-minute film followed the story of a young woman as she uses each Visa transaction to unlock her potential. The woman stumbles upon a typewriter in a shop window and begins exploring possible career paths based on her Visa purchases, whether it is becoming a screenwriter, a chef, an entrepreneur, or a travel writer. After a quick showcase of the endless possibilities, the woman then purchases the typewriter with her Visa card.<\/p>\n Related articles:\u00a0
Visa unveils #TravelWithVisa HK initiative to connect with APAC travellers<\/a>
Asahi Super Dry taps BLACKPINK as brand ambassador for regional campaign <\/a>
BLACKPINK to end world tour with HK shows at Kai Tak Sports Park <\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Visa has dropped its latest campaign starring BLACKPINK’s Jennie Kim, sending fans and Blinks across the APAC region…\n","protected":false},"author":2,"featured_media":192629,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[107268,54817,107271,7450,18,117,107264,19,876,17,107262,337,107267,107269,107272,107263,107265,5570,1150,4319,107270,5030,107266],"class_list":{"0":"post-192628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-travellikejennie","9":"tag-apac","10":"tag-asia-pacific-markets","11":"tag-blackpink","12":"tag-eire","13":"tag-entertainment","14":"tag-fan-engagement","15":"tag-ie","16":"tag-instagram","17":"tag-ireland","18":"tag-jennie-kim","19":"tag-music","20":"tag-paris-concert","21":"tag-payment-network","22":"tag-pop-culture-marketing","23":"tag-road-to-ruby-campaign","24":"tag-ruby-experience-tour","25":"tag-social","26":"tag-tiktok","27":"tag-travel","28":"tag-travel-perks","29":"tag-visa","30":"tag-visa-live"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ie\/115588029784018028","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/192628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=192628"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/192628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/192629"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=192628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=192628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=192628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}