{"id":21434,"date":"2025-08-25T04:05:07","date_gmt":"2025-08-25T04:05:07","guid":{"rendered":"https:\/\/www.europesays.com\/ie\/21434\/"},"modified":"2025-08-25T04:05:07","modified_gmt":"2025-08-25T04:05:07","slug":"require-more-electricity-and-cooling","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ie\/21434\/","title":{"rendered":"&#8216;Require more electricity and cooling&#8217;"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">Against its 2040 goal of net-zero pollution, Amazon increased its carbon footprint. The retail-tech giant&#8217;s artificial intelligence ambitions and data centers are responsible for this reversal. The development raises concerns about the environmental cost of rapid technological advancement.<\/p>\n<p>What&#8217;s happening?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Engadget <a href=\"https:\/\/www.engadget.com\/general\/amazons-ai-push-is-undermining-its-sustainability-goals-160156136.html\" data-ylk=\"slk:reported;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">reported<\/a> that Amazon&#8217;s carbon pollution grew by 6% in 2024. According to the company&#8217;s <a href=\"https:\/\/sustainability.aboutamazon.com\/2024-amazon-sustainability-report.pdf\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:sustainability report;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">sustainability report<\/a>, this is its first increase since 2022. The environmental impact stems from the investment in AI and data centers.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Even as a co-founder of <a href=\"https:\/\/www.aboutamazon.com\/news\/sustainability\/what-is-the-climate-pledge\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Climate Pledge;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">The Climate Pledge<\/a>, Amazon is looking to power more cloud services and AI operations.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Per the report, &#8220;AI chips require more electricity and cooling than traditional chips.&#8221; Beyond this needed power, Amazon is undertaking construction projects to increase server capacity.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Data center construction and fuel use in the supply chain are causing emissions to rise. Amazon&#8217;s fossil fuel pollution alone increased by 7%.<\/p>\n<p>Why is Amazon&#8217;s carbon footprint concerning?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This increase in pollution is a significant setback for Amazon&#8217;s public climate goals. The corporate actions present a broader challenge: balancing technical progress with <a href=\"http:\/\/guide.thecooldown.com\/actions\/educate-yourself-about-greenwashing\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:environmental responsibility;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">environmental responsibility<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Data centers are already large energy consumers. The more intensive demands of AI mean their energy footprint is growing.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This contributes to planet-overheating pollution, worsens health conditions, and makes extreme weather events more frequent and severe.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The reliance on electricity, often from grids powered by dirty fuels, is problematic. Increased demand undermines efforts to transition to a cleaner energy system.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Rapid expansion in the tech industry means there are extensive energy needs to support its infrastructure. Heavy energy use leads to more pollution without renewable energy strategies in place.<\/p>\n<p>What&#8217;s being done about Amazon&#8217;s disregard for sustainability?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Amazon has fallen short here, but it&#8217;s made strides toward sustainability in other areas.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The company&#8217;s electric delivery vans are helping reduce its transportation pollution. It is also cutting packaging waste. By avoiding plastic air pillows in its packages, it limits plastic pollution.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Still, to meet its net-zero goal, Amazon will need to switch to renewable energy for its data centers.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Solar and wind power can offset the electricity demand from its AI operations. Energy-efficient AI models and data centers that cut energy consumption are also crucial.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Consumers who know the environmental impact of companies have the power of choice and can feel empowered to support businesses with stronger sustainability initiatives.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Amazon&#8217;s latest figures show that pollution accountability and reformed action are vital. Both commitments ensure technological advancements create \u2014 and do not hinder \u2014 a healthier, cleaner future.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Join our <a href=\"https:\/\/www.thecooldown.com\/future-newsletter\/?rec0BMzLocF3RRuTM\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:free newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">free newsletter<\/a> for <strong>good news<\/strong> and <strong>useful tips<\/strong>, and don&#8217;t miss <a href=\"https:\/\/rb.gy\/ivhzmj\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:this cool list;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">this cool list<\/a> of easy ways to help yourself while helping the planet.<\/p>\n","protected":false},"excerpt":{"rendered":"Against its 2040 goal of net-zero pollution, Amazon increased its carbon footprint. The retail-tech giant&#8217;s artificial intelligence ambitions&hellip;\n","protected":false},"author":2,"featured_media":21435,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[291,1463,289,290,9424,18358,986,18,6129,18356,19,17,18357,82],"class_list":{"0":"post-21434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-amazon","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-carbon-footprint","13":"tag-carbon-pollution","14":"tag-data-centers","15":"tag-eire","16":"tag-environmental-impact","17":"tag-fossil-fuel-pollution","18":"tag-ie","19":"tag-ireland","20":"tag-sustainability-report","21":"tag-technology"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/21434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/comments?post=21434"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/posts\/21434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media\/21435"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/media?parent=21434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/categories?post=21434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ie\/wp-json\/wp\/v2\/tags?post=21434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}